The Joy Writer Case Studies

Money, Money, Money! I won the pitching contest!

By Joy A. Kennelly As a publicist, when you're pitching the media you have very limited time to get your point across. As a result, you learn to speak quickly, succinctly and cover all your bases in a minute or... Read more →

Here's my Los Angeles Convention & Visitors Bureau case study

By Joy A. Kennelly This past summer I was hired by the Los Angeles Convention & Visitors Bureau (LA Inc) to coordinate hotel getaway promotions for Ralphs' large-scale summer promotion. This will give you an idea of the scope of... Read more →