An Award-Winning Digital Marketing Strategist and Personal Publicist, Joy Kennelly has covered the worlds of entertainment, red carpet events, celebrities, travel, technology, politics, food and fashion festivals for many years.
For more info, please review: linkedin.com/in/joykennelly
Please send any invites, tips and inquiries to: joyannatravel (at) gmail (dot) com
Realizing I can't continue to do this all myself, I've brought in Tomiya Eastlin to assist me with social media efforts and more. We get invitations to events to attend and cover almost daily which makes it hard to keep up with here, in addition to all my technology, videography, writing and fundraising efforts, but we're working on changing that asap.
More later.
Can't wait to share with you all the fun times at The Forum during Happy Hour and the REO Speedwagon concert. Boston was the headliner, but didn't recognize much of their music since I was more into R & B in high school.:)
Bumped into good friends Micheal and Nicole of SouthBay Foodies too!
More pix coming soon! Enjoy the sun and hit their outside patio for some refreshments before your next concert why don't you? Here's some pictorial highlights of the food offered to get you in the mood too: https://www.facebook.com/JoysTravelAdventures
Sharlina, another Joy's Travel Adventures member and long-time friend, Nikki, and I were invited to participate in the Volunteer thank you party for Grand Performances which was a blast. Rocky Duwani and Blitz the Ambassador performed. (This pic is of Blitz- Sharlina says he got flow.:)
Here's more pix from that super fun night: Joy's Travel Adventures Facebook Fan Page We post a lot of events we're attending or recommend on our fan page too so like it already ok?:)
Oh, and if you notice my hair has magically grown long almost overnight, I owe this magic to Hairdreams and the wonderful team of David Matthew Reid, Danny & Aubry of Studio DNA. I was first introduced to Danny & Aubry by Yelp when Yelp Elite launched in Santa Monica years and years ago.:)
Here's the formal pic from that amazing night with more pix from my amazing transformation available here and here. Can you believe I won all this glamourizing? Really boosted my spirits along with my hair!:)
There's so many other events I need to share, but gotta run! Happy Hump Day everyone!
I've been writing this wrap-up in my head for weeks and finally have time to put my thoughts down "on paper" so to speak. I had conflicted thoughts after attending the free Marki Costello hosting workshop introduction and needed time to process how to present it.
Plus, had to wait on some pix and other stuff; then the holidays came and have to admit, got distracted with all my fun events.:)
My goal in attending the New Media Expo in Vegas next week is to learn how to create a more regular blogging schedule, develop more quality content for you, my faithful readers, and monetize the hell out of this thing. Also, meet some new collaborators, see friends I only know virtually and learn and network.
I've been blogging for seven years and it's time. Just heard one fashion blogger receives $50,000 from brands sponsoring her blogs and that's my goal!
Isn't it for everyone who blogs?:)
What I love about the tech community in Los Angeles is the openness to new ideas, new people, new concepts and new opportunities. What I found fascinating was to juxtapose the two events, Marki's hosting class vs. Silicon Beach Fest since I attended both the same day.
I was torn because I missed all the morning meetings I really wanted to hear, but I had signed up for Marki's class awhile ago and was very curious what she is like in person having interviewed her for my blog awhile back.
Marki is just as blunt in person as she is over the phone or on TV. When she saw me and another older person in the audience she pointedly asked if either of us were guests, or there for the seminar. The guy left, but I stayed and made a point of introducing myself as her recent interviewer because I knew she felt I didn't belong. LOL
Guess hosting is a super young person's game since she controls the funnel according to her. What cracks me up is she says she's a walking conflict of interest proudly as if that's a good thing! LOL She says only people who take her class will ever become hosts because there's very few talent managers who focus on hosting which she does and E! requires all their hosts go through her class.
What I found very interesting, because I had no idea this was true even in this realm, is the fact even in hosting, your brand is key. What I really liked hearing is how Marki helps her clients shape and develop their concept, provides a safe environment for people to practice and refine their skills, shoots a demo reel you can use to find representation or shop yourself around, and introduces you to key people.
I think she's worked really hard to get to where she is today and respect her for that. However, the conflict of interest really bothers me. In no other industry is this accepted as the norm. Why Hollywood? But I don't really care in the long run because I don't intend to be a host for any entertainment channel, but if they come to me, I won't turn it down. LOL
What was fascinating to me after leaving her workshop, where the funnel for talent is so narrow and difficult almost impossible, to then enter the Silicon Beach Fest where the skies the limit, anyone with a good idea or skills can find success if they work hard, and everyone is so supportive and accepting of everyone regardless of what they look like or what age they are, was the huge contrast in approach.
Completely different vibe to be honest. It wasn't, You can't do this without me and must pay me hundreds of dollars before I help you because I control your destiny like I felt at Marki's workshop.
It was, Here let me help you. I've found success, here's how I did it, and I can help you find it too.
WHAT A DIFFERENCE!
The irony of the entire experience was to hear Marki say all the networks constantly want her to find new talent from the web where people are just out doing their own thing. So, be encouraged host wannabe. You can make it in Hollywood too. Just think outside the box, do your own thing, believe in yourself, and pursue your dreams.
You never know what might happen!:) Disruption in the entertainment industry is happening and the old guard is just trying to protect what they feel they control, but it can't last forever.
Change is inevitable. It just is. Either go with it, or die. Simple as that.
Here's some pix highlighting Silicon Beach Fest, but first, a word from our sponsors...:)
But if you're in tech here in Los Angeles, you already know this.:) My new friend, Espree, pictured with Kevin held an excellent seminar on finding a developer which included a friend, John Shiple, who I had no idea was so accomplished until this seminar!
We had met years ago at a friend's BBQ and enjoyed karaoke most of the night never once talking business. LOL You can check out his website here: www.FreelanceCTO.com
Bumped into other new friends, recognize these guys?:) The entire event was held at the amazing iola in Hollywood and it was fun to finally see what this co-work venue is like after hearing about it during Social Media Week. The seminars were held throughout the first floor and upper spaces too.
Here's some more pix to give you the vibe.
There were a lot of new businesses hosting parties, lots of great seminars, sponsors set up with tables, meetings with friends I've met at other tech events, and it was fun to bounce between seminars listening to what everyone had to say.
It truly lived up to the claim, "LA's first startup - entertainment community fest, with more than 2,500 attendees attending panels, workshops, demo days, pitch fests, hackathon, beach sports and more." Here's some of the fun people I met. The guy on the left and the girl on the right have a very cool company which showcased attendee's Twitter feed throughout the night. She also runs a very cool music newsletter/website called Fusicology. Click the name to learn more because it's been around forever and has the best collection of news, events, fun festivals and more. She's hilarious!
Everyone was a ton of fun. Such a difference than the life and death feel to Marki's seminar. Sad, but true.
Now do you see why Forbes Magazine wrote up Silicon Beach Fest in an article entitled, 6 Reasons Los Angeles is now booming with Startups? There's so much support, camaraderie, innovation, talent and funding it's crazy!
And catch this aticle too in case you don't believe me or Forbes: "The Startup Genome Ranks The World’s Top Startup Ecosystems: Silicon Valley, Tel Aviv & L.A. Lead The Way tcrn.ch/10kSHCc "
After a full day of sessions, we were all invited to visit some tech companies and I chose to check out Deviant Art because I love art. Isn't this a great entryway? Check out the owner and his dog too. Here's some highlights from the presentation and office visit.
Wouldn't you like to work here? I would! Scott Perry of Sperry Media is holding the cute swag Deviant Art gave away. If you don't know him, here's something I lifted from an article about him by celebrityaccess.com: "As president of Sperry Media, Scott Perry works with nearly every single label to create online marketing campaigns for across a network of 40 key indie store web sites nationwide and handles the street marketing efforts for lifestyle and entertainment companies at over 400 record and lifestyle stores." I had wanted to hear his session specifically because it really interested me, but arrived too late. Darn it!:)
I won the door raffle at Deviant Art and am still trying to decide what piece of art I would like to own. I want it to be special because it will reflect this very cool time attending Silicon Beach Fest. I was hoping to have something to share with you by now, but with 23 million artists they offer on this site, it's rather difficult to choose just one. Now I understand why people hire art agents or whatever they're called.
I'm now looking forward to attending New Media Expo next week. Here's a blurb describing it I stole from Digital LA who probably stole it from the website: "New Media Expo presented by BlogWorld is Jan 6-8, 2013 in Las Vegas. This is the world's largest conference & tradeshow for Web TV & Video creators, plus Bloggers, Podcasters and Social Media innovators!
Enjoy 3 value-packed days of sessions, networking and cutting-edge knowledge from over 170 speakers that will bring your online content quality, marketing, audience and monetization to a whole new level."
I've gone one time before and couldn't attend last year because I was living in Atlanta. Really looking forward to attending and will share more later. Thanks for reading!
I see this happening a lot which is why I decided to share some tips on what makes an article go viral and how to facilitate it happening more effectively.
There are quite a few social media platforms that allow you to schedule your tweets ahead of time with new ones coming out daily. I prefer Hootsuite because it's been the most user friendly and has the largest scope, although have to admit, the pop-ups asking me to upgrade every. single. time. I check in to use it becomes a little annoying after awhile. There should be an opt out button.:)
However, overall, they're a very dynamic program. Others I have seen include Tweet Deck, but I didn't like that one because you had to download it on to your desktop the last time I tried it. I like a service I don't have to download.
Not only can you schedule your tweets weeks and months in advance with either service, it automatically shortens the url you post using a select coding process which you're able to track to see how many people are opening what you're sharing.
So, I've given you two programs to check out and they have videos on their sites which will explain further how to utilize their programs, or contact a sales rep for an even more guided tour.
That wasn't really what I wanted to discuss however.
Here's what people don't realize is needed to truly make their articles go viral and spread online. You have to make it as easy as possible to share them first of all. When I go to a website and hit the share button, I want my Twitter account to receive the title of the article, a short link to the article itself and space to add a comment or if someone RT (retweets) my post, space then too.
Brevity is key on Twitter and especially when you're sharing information. I happen to read very fast and can scan a Twitter feed very quickly to see what is important, what are the trending topics, what is the zeitgeist of the day, but not everyone has the time or ability to do this.
Make it easy for your reader. You want to give them the title of the article, a shortened link to the actual article, perhaps add your Twitter handle ie via @GoalGalsLA (my newest Twitter account - follow me!:) But don't take over the entire Tweet!
Share This is rather an effective tool I've seen used a lot, but I haven't personally applied it since I'm not technical, just marketing savvy. Also, AddThis is very popular. I'm actually going to upgrade my blog sharing capabilities after this week because it's time.
I know it's hard to grasp everything in social media when you're first starting out because it's constantly changing and evolving. I happen to love that fact about Technology myself, but admit, I get frustrated too because I often need help applying what I know works simply because I find Typepad a little difficult to maneuver on my own too. I'm always reaching out to their customer support for help when I can't figure something out.
So I get it. You may be at that level too, but whoever you're working with should be able to address these issues for you and there's always customer service on the actual social media platform sharing tool too. I find too, when I let the information simmer awhile sometimes it makes more sense when I come back to it and am not stressing so hard to understand a new topic.
Basically, put yourself in the shoes of the person reading whatever you're trying to get across. Make it simple, interesting, provocative, and tell the reader why they need to read your article. I can't say it enough. Include the title, a shortened url, and space for comments and RTing.
NEVER say - Check out my article and then link to your generic website leaving the reader to guess which is the important article you want them to read. People don't have the time to guess and if this is done consistently, Twitter followers will discount what you have to say because it's the same link over and over again.
BORING!
Twitter is for those with short attention spans. Catch 'em! Be personal, yet appropriate. Be funny, yet pertinent. Be truthful. Be engaging. Be grateful. Be generous.
I think I'm going to create a presentation on this because it seems to be a real hole in the dialog about Twitter. That's all for now. Gotta run.
As soon as I get back, I plan to write-up all my latest events. It just takes longer than I have right now and wanted to express this asap!:)
In case you can't find anything on TV you want to watch, or have no plans and are just chilling looking for something innovative and unique to watch online, look no further. Received this information from a couple of publicists awhile ago and have been meaning to share it with you for quite some time.
You haven't missed out though because the show was created with the ability for an audience to create their own playlists, to group character story arcs, geography, chronology, etc and curate content on your own Youtube pages/social media.
It's completely non-linear and each of the 48 five-minute episodes can be watched in any order.
Isn't that cool?
The series takes viewers on a journey into an apocalyptic future where technology has begun to spiral out of control and 33% of the world give up cell phones and laptops in favor of a stunning new device by H+ Nano Teoranta, an innovative technology company that connects the internet to the human mind 24 hours a day.
I would never do this, but I know some tech heads who might find it fun.:)
As mentioned earlier, H+ is created, written and executive produced by John Cabrera (“Gilmore Girls”). What's cool about the YouTube format, is that it allows for viewers to have direct contact and conversation with John as they are watching.
Don't ask me how, just try it!:) Here's the trailer to give you a taste. It's really, really well done!
The Miami native graduated from DePaul University with a degree in Acting and co-founded the theater company “Collaboraction” and was awarded the Joseph Jefferson Award Citation for Best Actor in a Supporting Role.
Cabrera also wrote and directed web series “The Homes” an indie rock musical road trip starring Chelsea Kane. In his spare time, Cabrera is an avid rock climber and has a background in computer programming and design which garners him respect in the social media digital universe.
I know I'm impressed, aren't you? What's fun for me with this series, is that Bryan Singer had a short film in my short film festival years ago and it's exciting to see people I knew back in the day continue to succeed. I wish them both much success with this show.
Fans can subscribe to the “H+ The Digital Series” channel on YouTube (http://www.youtube.com/HPlusDigitalSeries). Viewers have access to exclusive content which provides insight into the origins of "HPlus" and details about this ambitious and innovative digital series. Leave me a comment and tell me what you think about it ok?
Normally when I attend conferences I take dictation and microblog what the speakers are saying while they are speaking. I couldn't do that while moderating which is why I'm very happy to share the Musicians Institute's comprehensive blog coverage of all the speakers on April 7th's social media panel which addressed viral marketing with videos, live concerts utilizing StageIt, YouTube, Facebook, personal vs. professional publicity and so much more.
Click the picture below to be stunned and amazed at the wisdom coming from these mere mortals with extreme talent, creativity and intelligence:
I'm in the camp of Jingle Punks where you can combine fun in business and life. Those who think those two can't work together, guess you haven't read Richard Branson's bio. You know, the Virgin Atlantic CEO, right?
And RocketHub has posted their blog coverage of our panel together too which is a nice quick overview of the most salient points which you can read by clicking the RocketHub logo or title below:
This week's panel on Thursday, April 21, which I'm moderating again, covers everything you ever wanted to learn about Facebook. Speakers on this week's Facebook Marketing panel include:
Last week's Social Media Seminar I produced with the Musicians Institute on the overview of numerous social media platforms was a blast to moderate. Everyone who attended was raving too over the quality of information presented.
We also enjoyed KabobNRoll and KnockOutTaco Food Truck's delicious food before the panel began. Who knows who will show up next week?!
It was great to finally meet all the panelists in person and see others I haven't seen since Social Media Week last year. Extremely talented, creative, smart and humble...
Their official bios are posted below to give you more information on their backgrounds and expertise. I read each as they walked out on stage to join the panel and then they each took turns sharing their perspective on social media which was excellent.
Photo Credit Michael Twigg
All the panelists were swarmed after the panel with eager audience members continuing their questions and interest in their companies and careers also. Two attendees even wrote into the Artist and Career Services Department after to share their thoughts:
Robb A. "Honestly, I thought the Social Media Seminar was great! I will happily attend the rest of them..."
Remi S. "I'm so glad I attended this most interesting seminar..."
It was personally very gratifying to have several attendees come up to me and thank me for organizing the series.
Even Musicians Institute staff and faculty commented on how much they learned and enjoyed the session. I knew they would!
L-R Jared Gutstadt, Evan Lowenstein, Todd Berhorst, Joy Kennelly, Terra Naomi, Vladimir Vukicevic
When you read their bios here below you will see why I was so confident. I add my quick highlights in italics after each:
Evan Lowenstein
Founder & CEO
Recently named to Digital Media Wire’s list of 25 Execs to Watch in Digital Entertainment for 2011, Evan Lowenstein launched StageIt with the goal of creating a web-based platform that would empower artists to deliver and monetize interactive live experiences. While overseeing all aspects of this groundbreaking company as CEO, Lowenstein relies on his nearly 20 years of experience in the music industry as a recording artist, award-winning writer and executive.
Most recently, Lowenstein founded and served as President of HookUp Feed, a premier social networking and mobile marketing company where he still remains as a senior advisor.
Previously, he hosted USA Network’s Character Road Trip, a weekly series providing viewers with a peek into the greatest "characters" the country has to offer. Lowenstein was also a recording and touring artist with pop/rock band Evan and Jaron who scored three Top 40 hits, including the Top 10 song Crazy For This Girl.
Evan shared a video of StageIt in action showcasing he and his twin brother, Jaron performing in their living room which raised over $1,000 using his program. His in-depth knowledge of the music business both as a performer and executive was very informative and well-received. His swag included a sticker stating "Show us your Tips." LOL
Jared Gutstadt
Founder - Jingle Punks to Composer, Co-Founder/CEO JinglePunks (composer: Pawn Stars, American Pickers, Real Housewives of Atlanta; JinglePunks placements: Entourage/HBO, 90210/CW, Jackass 3D/film)
Jared Gutstadt is an American music Entrepreneur and C.E.O. of Jingle Punks Music. Jingle Punks Music has been featured in Billboard, Wired, Variety, and his company was named "one of America's most promising start ups" by Business Week.
Jared started Jingle Punks Music after spending a decade balancing a dual career as an editor by day and rockstar by night. After years cutting and composing for many of the TV industry's top networks, it was apparent to Jared that the media had a ravenous appetite for dynamic music collections that would change and grow to reflect cultural trends. Jared also found that the way in which a library is made accessible to a client also would determine how often such a collection would be used. Because a source such as this did not exist he knew there was an enormous opportunity for him to take the lead.
Jared is also the lead singer in two very well known indie bands who now gets his live fix speaking on industry panels mentoring at conferences and keeping a busy schedule of school and Apple store appearances.
Jared's music background as a composer is something he applies to his business and was very happy to share a recent viral marketing success Jingle Punks experienced with an orchestral remake of a Strokes song. This video blew up the Twittersphere and helped raise their profile in numerous ways.
He generously passed out swag to all attendees who asked questions and spoke to him after. I grabbed a Jingle Punks bobble head.:)
Terra Naomi
Terra Naomi became YouTube’s first breakout music star when she launched her innovative “Virtual Summer Tour” from her Hollywood apartment in 2006 & scored an accidental viral hit with her song “Say It’s Possible.” Naomi was the only new artist to perform in Al Gore’s Live Earth at Wembley Stadium after an invitation from the man himself & has toured/performed with The Fray, Martha Wainwright, Tyler Hilton, Sara Bareilles, Corinne Bailey Rae & Natasha Bedingfield.
After releasing her album 'Under the Influence' on Island Universal Records & touring the UK, Terra performed at the newly resurrected Lilith Fair, alongside artists including Colbie Caillat, Miranda Lambert, A Fine Frenzy, Sarah McLachlan & Heart. With songs in several feature films, TV shows such as “Private Practice” & “American Idol,” & a new album in the works, produced by John Alagia (John Mayer, Dave Matthews Band, Jason Mraz) Terra Naomi is ready to break through to the mainstream in an organic, authentic way.
Terra Naomi has created her own music for years and shared her experiences finding accidental success on YouTube before YouTube was even an everyday channel for everyone. She also shared she bakes cookies for fans in order to raise money to self-fund her music.
Terra is performing at Hotel Cafe on April 19 and decided to go old school passing out postcards promoting her show.
Vladimir Vukicevic
Vladimir Vukicevic is an entrepreneur and established thought leader in the world of social media and innovation. He has taught Fortune 500 companies how to apply innovative technology, combined pop culture with management theory on his blog, and is the co-founder of RocketHub.
Vlad is the co-author of The Crowdfunding Manifesto, a popular foundational resource for musicians and other artists. Vlad and the RocketHub team share a bold vision: that crowdsourcing funds and brand engagement is the new path to creative empowerment.
Vlad's company experienced media success on ABC just before the panel and flew all the way in from New York to share his perspective on crowdfunding. RocketHub connects brands and fans with entrepreneurs and creatives seeking funding which was a popular topic.
World Renowned Photographer, Bo Bridges, has 'followed the snow' documenting the seminal moments of Olympiads Jonny Mosely and Picabo Street and has captured athletes Serena Williams, Lance Armstrong, Derek Jeter and Taylor Mays in their respective excellence, to name only a few.
His photographs have been featured in Sports Illustrated, Surfer, Maxim and Fortune Magazines and his ad credits are lengthy; notably ESPN, Gatorade, Coke and Pepsi, Ford, Nike, NBC, Discovery, Sony, Oakley and Interscope Records. Whether it's action sports, fashion, music, or an ad campaign, Bo Bridges delivers the stamp of an Artist with his use of natural light, impossible angles and unique perspectives.
Photo Credit Michael Twigg
Bo Bridges showcased images of Snoop Dogg and the Pussy Cat Dolls on-stage during the panel which you can see here if you look closely. He is an amazing photographer and personal friend I was happy to include that night.
The Musicians Institute Marketing Department has written a comprehensive blog on all the speakers and the discussion of the panel which I will share when it's available.
Look forward to having you join us April 21 to hear our next illustrious panel at the Musicians Institute at 7:30pm. You will walk away entertained, informed, and happy you came.
The Joy Writer and the Musicians Institute are pleased to announce more panelists are confirmed to speak at the Social Media Seminar Series 2011. The five-part instructional seminar series is designed to teach the how-to’s of social media and online marketing.
Each hour and a half program, moderated by Social Media Expert, Joy Kennelly, will focus on the basics of the social networking tools currently available and feature panels with high-profile entertainment industry executives and technology experts discussing how to utilize current social media platforms, upgrade social media skills and how to brand and market your company, your label or yourself online.
The seminars will be held Thursday’s April 7 and 21, May 5 and 19, and June 2, 2011, from 7:30 to 9pm in the Concert Hall of the Musicians Institute located at 6752 Hollywood Boulevard, Hollywood, California 90028.
> April 21 How to Utilize Facebook and the differences between Personal Pages, Groups, and Fan Pages, as well as Privacy & Protocol issues. Attendees will learn how to best utilize the largest social media platform in the world while incorporating other social networking sites into it to maximize their exposure.
Social Media & Marketing Solutions Manager – GAGA Sports & Entertainment / VP Marketing – RewardMe, Joseph Yi specializes in brand management and digital strategies Follow @joseph_yihttp://josephayi.com
Hunter Scott, Co-Founder/President of La Famos PR & Branding firm and a Musicians Institute Music Business Teacher, is profiled alongside such luminaries as NARAS Grammy President, Neil Portnow and Gene Simmons (KIIS) in Dan Kimpel's book, It All Begins with the Music: Developing Artists and Careers for the New Music Business. Follow @LaFamos http://lafamos.com
> May 5 Twitter and Twitter Time Management Tools including TweetDeck, Hootsuite and others. Panelists will analyze who to follow, how to develop an audience, what to tweet, and why Twitter is important for artists, companies and self promotion.
COO/Executive Producer/Host, TechZulu.com, Amanda Coolong, is recognized nationally as an online media company covering technology brands and the personalities behind them. Follow @acoolong http://techzulu.com
President/CEO, DashGo, Inc., Benjamin Patterson, a leading digital distribution and marketing firm. Clients include Weezer, Delicious Vinyl, Coconut Records, Time Records, Rock Mafia and Next New Networks among others. Follow @dashgohttp://dashgo.com
> May 19 Blogging with Bloggers and others as they discuss the various platforms available (Wordpress, Typepad, Tumblr, Posterous), styles, audience building and blog marketing tips.
Blogger, Author, Advertising Copywriter and Brand Consultant, Black Conseco's clients include Ford Focus and the Rock + Roll Hall of Fame, Absolut, RedBull, Mercedes Benz and more. Follow @blackcanseco http://hustleknockin.com
Founder/Online Programming Producer, Special Purpose Media,Josh Brooks, is a former talent manager and digital executive; co-founded Fanscape.com, and specializes in Mobile Strategy/Mobile Development Follow @JoshBrooks
Billy Johnson Jr., Journalist & Author has covered hip-hop, R&B and pop music for such influential publications as Vibe, Entertainment Weekly, The Hollywood Reporter and more. His Yahoo Music Hip Hop Media Training Blog averages 4 million hits per month. Follow @y_billyjohnson http://new.music.yahoo.com/blogs/hiphopmediatraining/
> June 2 Geo-Location Marketing and how to establish, engage and utilize FourSquare, Whrrl, with a wrap-up of all other popular social networking sites available in marketing & promoting artists, events and venues.
Managing Partner of TAG Strategic, Ted Cohen is a former Senior VP of Digital Development and Distribution for EMI Music, and popular speaker on all things music and tech. Follow @spinaltaphttp://tagstrategic.com
Co-Founder/CEO Rock Prodigy, Former Marketing Director, Guitar Center, Harold Lee, recently received an Appy Award for Education, was named “What’s Hot” by Apple, and broke into the Top 10 Free Music IPad apps in eighth week of operation (June 2)
Award-winning Social Media Strategist/Personal Publicist, Joy Kennelly’s social media marketing expertise includes a page one Google blog, working with Facebook, Twitter, Linkedin, Hootsuite and over 100 regional online marketing sites to enhance search engine optimization (SEO), increase attendance at events, and develop business on behalf of clients in entertainment, travel, technology, fashion, and politics.
Joy’s clients have included Actress Yari De Leon (“The Lincoln Lawyer”), VOX DJs, the Los Angeles Convention & Visitors Bureau, Chef David Linville, the Shore Restaurant & Lounge, Filmmaker and Grammy Award winning Musician, Damien Earl Matthias, Actor Domiziano Arcangeli, the Original Long Beach Lobster Festival, Fine Artist Gali Rotstein, the American Institute of Architects, and more. She has presented classes and seminars on social media at Musicians Institute, American Cinematheque, and at conferences throughout the United States.
Since 1977, Musicians Institute has been a world leader in contemporary music education, providing cutting-edge resources in its state of the art facilities located right in the heart of Hollywood, the capital of the world music industry. Its dynamic curriculum is current, comprehensive and compatible with the needs of students who not only desire to study music, but also build a career in the music industry with the knowledge they learn on-campus. Over 6,000 students and alumni have passed through the school.
The mission of the Artist and Career Services Department (ACS) is to keep students informed of the many professional opportunities available in the music industry, help prepare them to take advantage of these opportunities, and make the transition from student to working professional as smooth as possible. ACS assists in obtaining internships and professional placement for both students and graduates. Among other benefits, the office maintains a list of recording and rehearsal facilities, local clubs, management and promotional agencies, major and independent labels, and other establishments and services that are important to music professionals.
I've been so busy since moving back to Hollywood and I love it. Events I've been working on since the summer are coming to fruition and it's really been fun to collaborate with both the American Cinematheque and the Musicians Institute.
Here's the brief rundown of two upcoming events with more details to come soon.
I'm co-producing a social media panel presentation on Wednesday, November 3, 2010 at 7:30pm with the American Cinematheque entitled: Social Networking for the Film Community: Filmmakers, Actors, Writers, Agents, Studio Executives
Here's the blurb in case you'd like to attend:
"You can't escape the words "social networks" if you engage in any media format. What are these tools and why does every professional need to use? Social Media Strategist, Joy A. Kennelly of The Joy Writer will moderate a panel of experts discussing everything from the basics of using social networking tools to creative techniques and tips for more advanced users.
I'm beginning to discover that I love teaching and sharing my knowledge of Social Media to help others move forward in their careers. It's very rewarding to see student's and attendees grasp online marketing concepts I've shared over the last few weeks and months.
Now I have the opportunity to teach past and present students, faculty and teachers, basically anyone who is part of the Musicians Institute, the tips and tools of using social media focusing on three platforms: Facebook, Twitter and Hootsuite.
Here's the blurb describing the class in case you're interested. It's also on the main Musicians Institute website!
On Wednesday, November 10 at 3:00pm in ACS-201 (Artist and Career Services building, second floor), MI’s Artist and Career Services Department presents “The Social Media Tool Kit,” an interactive workshop with award-winning Social Media Strategist Joy Kennelly. Learn the basics of social networking tools to promote your band and/or brand, including setting up Facebook, Twitter, and Hootsuite accounts. This is ideal for the beginner who wants to take it to the next level - bring your laptops!
Joy Kennelly's social media marketing expertise includes working with Facebook, Twitter, Linkedin, and over 100 regional online marketing sites to enhance search engine optimization (SEO), increase attendance at events, and develop business on behalf of clients in entertainment, travel, technology, fashion, and politics. Joy’s clients have included VOX DJs, the Los Angeles Convention & Visitors Bureau, the Shore Restaurant & Lounge, filmmaker Damien Earl Matthias, the Original Long Beach Lobster Festival, fine artist Gali Rotstein, the American Institute of Architects, and more. She has presented classes and seminars on social media at MI, American Cinematheque, and at conferences throughout the US.
The Musicians Institute Artist and Career Services team and I plan to do another Social Media panel with the general public invited next.
Now that my life is settling down a bit, I finally have the time to write about my recent experiences at the Social Media Optimization Summits in Dallas, TX, the recent seminars I attended during Social Media Week here in Los Angeles, the Start-up mixer at Wokcano in Santa Monica I enjoyed, and teaching Social Media and Fan Management at the Musicians Institute.
What some people don't realize, but I'll keep reminding them until they understand this fact, is believe it or not, there are women interested and involved in technology contrary to the young Meetup leader who thought women in the audience at a recent tech event meant we were there solely to look for a husband. lol
Can you believe it? He was a little drunk so I'm giving him the benefit of the doubt for speaking without thinking. Kinda like Jerry Brown allowing his associate to call Meg Whitman a "whore" and then his not apologizing for them during the Gubernatorial debate last night.
DUMB and Sexist! I'm really tempted to call Jerry's number and bawl him out since NOW continues to support him. Why? I don't know. Blind adherence to their "religion" I suppose.
But I digress...
Now to give you a little of my tech history. I've been around this industry since the 90's when the dot com craze first hit and produced a very successful online film festival called Media & Entertainment Festival (affectionately nicknamed ME Fest) for Penton Media back in the day.
I have friends who have produced, marketed, and sponsored tech events which I always attend and also keep up-to-date on information by reading and attending conferences. In fact, heading to Las Vegas tomorrow to hit blogWorld too.
I've been incorporating digital marketing into my PR & Marketing strategy for clients for over ten years. I also used to attend all the tech events VIC (Venice Interactive Community) threw and still fondly remember the HUGE party held at the Skirball Center just before the tech crash.
Anyone else remember?:)
If my recent positive experience at Wokcano for the Start-up meeting is any indication of the growth of tech again, I'm sure LA is primed to explode. I enjoyed hearing Investor Mark Suster of GRP Partners sound a rallying cry to tech heads in Los Angeles to stand their ground and refuse to leave for SFO & Seattle to help build up our LA Infrastructure for bigger long-term growth.
I micro-blogged during his talk (editing out his profanity) and you can review that here:
The common thread out of the talks I attended during the Dallas conference seemed to be:
1. Listen to your audience to hear what they're saying about you and your brand
2.Create a strategy based on that research
3. Then contribute.
Here's some highlights of the people I heard once my talk was over.
Jodi Gersh spoke on the Power of Place and analyzed a variety of geo-location tools out there. Her favorite is GoWalla, whereas Jason Falls enjoys Whrrl.
I'm giving Whrrl a whirl although GoWalla is intriguing because of the passport aspect since I love to travel and it would be fun to have a place to showcase my trips while I'm out and about.
I liked having the Geo-Location overview from a marketing person's perspective because then the following week during Social Media Week in Los Angeles, I was able to hear some of the CEO's of even newer geo-location services share their presentations on what made their geo-location service better than the others.
If you click here, and here, it will lead you to my micro-blog coverage of that series on Geo-Location Marketing which was sponsored by Moment Feed. Great evening.
Completely different perspectives and different ways of presenting information, but that's what makes Social Media so interesting. It's constantly evolving due to the creativity and technology utilized by people all over the world.
It's not just about Foursquare people!:) Even though there are now 3 million users using it, this entire type of marketing really isn't mainstream just yet which is limiting it's reach and visibility.
Jodi mentioned even more options too: Foodspotting, footfeed, tri-out, aroundme, tonight.im, m.check.in and to be honest, I haven't had the time to check them out. If you do, let me know what you think.
I ducked in and out of a few Social Media Optimization Summits seminars to make sure I heard as much as possible and if my notes are scarce, that's why.
I popped into Jun Loayza's "How to Implement Ambassador "Experience" Campaigns who stuck with corporate examples for his talk. I never gathered whether or not he was behind the strategies presented, or merely sharing other's successes as examples.
Here's one of his case studies for review. Click the highlighted name to learn more about the actual social media activities for this successful Ford Fiesta launch:
What I enjoyed about his presentation was the direct ROI examples. People still have trouble understanding the value of social media vs. traditional public relations thinking they're separate and don't support each other, but I have never found that to be the case.
Traditional media relations is currently fueled by social media believe it or not. Sometimes the first place journalists learn about what's hot is on social networks. They also regularly read blogs, and constantly comb the internet looking for stories of interest.
I remind people of this all the time, because I have numerous journalists, civic leaders, celebrities, publicists, and others who pop in to read my blog due to my coverage of such a wide variety of topics. I never want to be focused on only one subject because I have a wide interest in all kinds of things and consider my blog more of a magazine style format, than an analysis of just one topic.
Again, I digress.
Back to examples of Ambassador campaigns that worked courtesy of Jun Loayza:
As always, Fashion is on the cutting edge of social media and Jun shared how his company had helped create the LG campaign using popular fashion bloggers to spread the news. (Where was my invite? LOL)
Apparently, Jun's company, www.postrank.com, (according to him,) is recommended over Technorati to find bloggers (which I find hard to believe knowing the CEO of Technorati and learning in another seminar Technorati is considered the 4th largest social network, but hey, Jun may be right among a certain tech demographic...)
His bottom line was determine what you want to accomplish, find the influencers who will help you achieve your goals, and then implement the strategy to achieve your goals. I asked what a band could do to and was given some good ideas which I'll be able to share with my students.
I attended the luncheon where I heard a few speakers including Shashi Bellamkonda from Network Solutions who discussed optional trends in New Media.
He basically gave a bunch of links and a quick highlight of each. You can find it on the company site here somewhere (I don't have time to research it for you.:): http://blog.networksolutions.com/
The speaker I most enjoyed hearing present was Erica Campbell, Senior Manager of New Media Marketing for Rent - Video & Photo Sharing for Optimum Growth & Brand Exposure which you can review here:
View more presentations from Erica Campbell. Be warned, there are 175 slides and trust me, she had to talk REALLY, REALLY fast to go through all of them in the three hours allotted for her chat.
That said, it was great and even though this was applied to the apartment rental industry, the principles apply across the board to any industry and her presentation is excellent.
And I'll close with this speaker since you're probably tired of reading so much data all at once, right?:) Now you know what I feel like after attending all these conferences and seminars! lol
Strategic Planning by Jenn Kane Co.
KD Paine Measurement Checklist:
1. What are your objectives?
2. What audiences are you targeting?
3. How would you prioritize these audiences?
a. Media, influencers, bloggers, competitors, etc.
b. Prioritize how you’ll reach them.
4. What are your Key Performance Indicators?
a. If this is really working, then>>>>
5. What is the right measurement tool?
a. Where will you know you’ve achieved this?
i. Socialmention.com – free! Use with Kids
ii. Peoplebrowsr
iii. Alterian
iv. Raidan6
v. Klout
vi. PR Newswire
vii. Jive
viii. www.search.twitter.com
Setting Benchmarks
To define “Return,” ask:
a. What are we measuring, and why?
b. What does success look like?
c. How will we know when we get there?
d. Are there incremental milestones worth noting?
There's more, but you should hire Kane Consulting since that's all I have time to cover at the moment. Sorry. :) I enjoyed her talk because I've utilitized a lot of her suggestions as a leader of goal setting groups over the years.
I really enjoyed my experience in Dallas, TX because I was able to hear from a wide variety of speakers from all over the country and everyone was very interesting. Kudos to Tami for putting on a great conference which is sure to only grow as word gets out.
Now here's a great video of the Social Media Week seminar I attended at the House of Blues entitled: "THE NEXT STAGE OF ENGAGE: BRINGING ONLINE MUSIC COMMUNITIES TO LIFE" with some great panelists.
I learned a lot and had other information confirmed to share with my students.
I'm teaching Social Media & Fan Management in the Musicians Institute's Music Business Program and am delighted to be working with such ambitious entrepreneurial students.
My kind of people!
Okay, that's all for now. Gotta run. I have a store launch to attend with my friend. Let me know what you think of what I've written!
with additional panelists to be announced. Topics will include the latest tools, trends and platforms available to filmmakers, agents, talent and studio executives. Learn how to brand, manage, market and develop a fan base for you or a project with experts in the field.