Previous month:
May 2015
Next month:
August 2015

July 2015

Hit private screening of @CastrolUSA #Drift promo @SoHoHouse way cool! #gaming #Tech #Drifting

By Joy A. Kennelly

This past May I was personally invited via an international call from London to attend an exclusive private screening of Castrol EDGE's premier screening of the latest Titanium Trial: Titanium Strong Virtual Drift; where, in a world-first, video game technology was fused with the real world, in a ground-breaking driving challenge.  Castrol EDGE_Virtual Drift_Hero2

When I heard what it was about, being the car lover that I am, I knew I had to attend. Turns out I wasn't the only one who likes hot cars either.:)

Castrol Edge Premier Screening of Titanium

Now try to imagine this.

A race car driver, wearing an Oculus Rift headset, driving a real life car, blind to the outside world, but immersed in a virtual reality universe, drove a car around a race track only guided by his headset.

I repeat.

A race car driver. Wearing an Oculus Rift headset. Blind to the outside world. Immersed in a virtual reality universe. Drove a car around a race track. Relying only on his Oculus Rift headset!

It’s as mental as it sounds. Watch the video here:


it was an awesome screening! And very cool to meet the key players behind this incredible technology and gain a peek into what potentially is to come for automotive and gaming. 

It took place at the very discreet, exclusive Soho House West Hollywood which has phenomenal views all over the city and is like a secret hideaway in the heart of WeHo for those in the know which was fascinating to visit on it's own.  20150514_103433

Formula Drift Professional and Titanium Trial Driver, Matt Powers, renowned director, Ben Conrad, creative technologists, Glenn Synder and Adam Amaral, were there alongside Castrol spokespeople who answered all our questions.
Brilliant guys and so humble. Very nice to meet them and learn about this amazing technology and how they did it. What a team!20150514_103532

All guests were also able to check it out for ourselves via the Oculus Rift virtual reality stations at the venue, making us feel like we were right in the car with Matt which also showed exclusive behind-the- scenes footage. Here's me experiencing it. Too funny!:)

Joy Kennelly experiencing Oculus Rift 20150514_103050


Everyone was very nice and it was a great experience. Even saw my buddy Efren of TechZulu there too!

20150514_105759 Thank you Castrol Oil for including me in a once-in-a-lifetime experience.:)

Hopefully it won't be, but for right now... Adios. Gotta run. Late for a doctor's appointment!

Choosing forgiveness because it's the right thing to do.

By Joy A. Kennelly

When life hands you lemons, what you do with those lemons determines how your life will move forward. So, in the wise words of my friend and this meme, I am focusing on building the new. Or in the words of this scripture  Meme on Change found in Philippians 3:13 & 14:

Brethren, I do not regard myself as having laid hold of it yet; but one thing I do: forgetting what lies behind and reaching forward to what lies ahead, I press on toward the goal for the prize of the upward call of God in Christ Jesus.

And as I was reminded this morning in church, Colossians 3:12-14

So, as those who have been chosen of God, holy and beloved, put on a heart of compassion, kindness, humility, gentleness and patience; bearing with one another, and forgiving each other, whoever has a complaint against anyone; just as the Lord forgave you, so also should you. Beyond all these things put on love, which is the perfect bond of unity.…

And that's my sermon for today.:) God bless all of you all's...

More fun stuff ahead! Right now I'm off to see Boston at the newly renovated Forum and enjoy their luscious happy hour offerings! See you around! My friend is coming shortly!:)

Thoughts on #GenderBias or Growing up in a family where my Dad wanted boys and how it's shaped me

By Joy A. Kennelly

My two sisters (Grace and Glori) and I were raised by a Father who wanted boys, but ended up with three girls. A blonde, a brunette and a redhead. So you could say I've grown up with gender bias my entire life.:)

When we were little we didn't play with dolls, we played with hot wheels, building blocks, and imaginative games where we were wild animals, perhaps because when we were very young, my Dad moved our entire family to live in Africa on a missionary boarding school in Kenya while he taught school on his sabbatical. Perhaps because Dad subconsciously was giving us toys he thought we'd like? Who knows. 

We visited wild animal parks, tribal villages and traveled around Africa during the month-long breaks we took during our three month on, one month off school experience.

You could also say we grew up traveling because prior to that life-changing experience, we also traveled 7 years earlier throughout South America in a converted Pepsi Cola truck motor home as a family and had adventures none of my friends growing up in the South Bay could relate to.

As a result, my sisters and family and I were very close because it happens when you only have each to depend on, or share such intense life-changing experiences like we did. That's why I love traveling and encourage everyone to do it, even with small children. It shaped my sisters and I into very independent, strong women which has it's good points and it's bad points.:)

I distinctly remember walking behind my Dad while we were in one South America country because we had been warned of pickpockets and I was "guarding" him (as a 7 year old I believe.) I'll never forget the armed military men with guns, the tanks in the streets and other images you just didn't see in the states as children, but other young foreign children grow up with on a daily basis.

As children back in the states, my sisters and I laid bricks, we painted and maintained my Dad's numerous rental properties and again, were treated like boys because my Dad is all-male and never thought anything of it. My least favorite memory was having to pick up dog poop the day of my birthday party.

Maybe that's why I don't own a dog to this day?:)

We also all played AYSO soccer and my two sisters became quite good at it, one playing as the only female on an all-boys varsity team (which went over really well with the boys she played with, and against, trust me) and my other sister continuing to play and referee the sport to this day.

I, on the other hand, really didn't like it. 

Because my birthday falls on December 31, I was always younger than my teammates in many ways which was difficult. I don't remember the exact circumstances, but I know one team my Dad forced me onto was an All-Star team and they resented having a "non-AllStar" player like me join them.

As a result, my own team members would run past me at practice and deliberately kick me in the shins to express their anger. They also taunted me constantly making life miserable.

Needless to say, I hated playing, but stuck it out because my Dad wouldn't let me quit. I remember it never got better, but since it was a short season having joined midway through, I was able to endure it.

There are three years between my sisters and I. They are only a year apart. This meant I was always forced to go into various Sunday Schools in churches we were visiting by myself, while my sisters had each other for company.

I hated that too, but did it because my Dad wouldn't let me not do it. 

See a pattern here?

My Dad has always forced me to do things beyond my comfort zone and as a result I now have little fear of entering rooms where I know no one, joining groups that are already established and expressing my opinion as a woman in a room where often I'm the only female.

Two final stories then I'll share why I'm really writing. 

Two memories that stand out as defining moments in my life and probably subconsciously are part of the reason I established my travel company are as follows.

My best friend growing up was a girl named Kieva who was the daughter of my Dad's best friend, Ed. My parents attended the same church, double dated, married around the same time and knew each other for years before we were born.

Kieva and I were born two days apart, in the same hospital, two doors down from each other, and she was my best friend even though she lived in Frazier Park, about two hours outside of Los Angeles. She was fearless, had a brother, was raised by a then divorced single mother with little supervision while I was sheltered, all sisters, with a Dad who was constantly sharing articles on rape, women getting hurt by men and other stories designed to make me more cautious, even as he pushed me into situations where it could easily have been dangerous.

I'll never forget the time when I was 13 years old and really wanted to visit Kieva so my Dad put me on a bus by myself to go from Manhattan Beach, where we were living at the time, to Downtown LA to catch the Greyhound Bus for a bus ride two hours away to Bakersfield.

Now I had never gone Downtown before, had never been to that Greyhound bus station before, and as you can imagine, was pretty overwhelmed when I arrived (thinking of all the bad things that could happen to me as a result of the indoctrination my Dad kept giving me via newspaper articles.)

Somehow I missed the bus I was supposed to take probably because I arrived late and was too shy to push to the front of the bus line to make sure I got on the right bus and missed my connection. There was a black guy who saw me looking confused who came and put his arm around me offering advice. I am positive he was a pimp to this day and probably thought I was a runaway by his actions.

I was able to get away and finally found a bus station person to help me find the right bus and get on it hours later. I didn't arrive in Bakersfield until 2am after leaving Manhattan Beach earlier that day which explains how lost I was and how much time passed.

Kieva and her Mom were worried when I didn't arrive on time and were there waiting for me until that time. Remember, this is before cell phones and there was no way to communicate with anyone what had happened. 

We were so happy to see each other we stayed up talking until 4am I remember. Good times. We used to get in so much trouble together. I think she was the one who helped me overcome many of my fears and will always hold a fond memory in my heart for the friendship we shared until she got married and moved away.

The other distinctive memory I have of my Dad pushing me out of my comfort zone was when I wanted to attend a class at a church I didn't normally attend and not driving yet, think I was 17 at the time, my Dad drove me there, dropped me off and told me to find my own way back. 

I attended the seminar, enjoyed myself, and when it came time to go home, asked the organizer if she knew anyone going my way. She didn't and asked the attendees for me. An older man offered and I thought she must know him, so I agreed to go with him in his car. She told me after she didn't, but by this time I was committed and kept my guard up.

We got into his two seater Mercedes Benz convertible and that's when it started. He wanted to date me and began asking me all kinds of questions. Turned out his youngest daughter was older than me and he was in his sixties. 

He wanted to take me out after and being the naive, sheltered 17 year old that I was, raised in a Christian home without much worldly influence having grown up without a TV (until my sisters and I won one when we sold the most candy bars together to help me win the contest when I was a Junior in High School.:)

As a side note, that wasn't my first selling gig either. When we were very young, I had a flower and lemonade stand where I sold to my neighbors. The TV was such a goal of ours in high school having not had one for so long, I recruited my sisters and we went door-to-door, sat outside our local grocery store, recruited our friends at church and sold the most candy bars out of anyone except one other student who I tied with.

I'll also never forget being so proud and happy carrying my TV box through the corridors of my high school only to get beaned in the head with an apple core by someone who was jealous. That was probably my first experience realizing not everyone will be happy when you work hard and win.:)

But I digress. 

So, here I am in this man's car, being driven from Torrance to Manhattan Beach by someone who is in their 60's who wants to "date" a 17 year old. Me. Tall, blonde, freckled, naive me. Again, no cell phones people. Gotta remember this.

He keeps asking me to eat with him so I give in and choose Bob's Big Boy thinking it will be crowded and perhaps safer than somewhere else. It was, and I'll never forget the looks we got walking into the restaurant.

Even they knew something was wrong with this picture, but my Dad? Oh, no worries. My daughter can handle it. Oy.

We sit down and in order to look even younger than my age I order a tall ice cream sundae. We talk some more, me still extremely uncomfortable, and then it's finally over. We get back into his car and he drives me home.

I'll also never forget what I said to him when he asked if he could see me again. "Sorry Bob, but I don't think I can meet your social needs right now." LOL Where I came up with that line I'll never know, but when I went inside and told my Dad my experience, all he did was laugh.

No concern at all...

That's kinda when I realized I was on my own as far as the world was concerned. I chose to travel to Europe by myself after college with great fear and trepidation, only calmed by the fact I was going to volunteer with a missions team for the first month or two of my experience which gave me time to acclimate to being in a foreign country by myself for the first time.

That's a story for another time, but all this to say, I know what it's like to be in scary situations or pressuring situations. I know what it's like to travel alone (that wasn't my last experience doing so.) And I know it's more dangerous for single females to travel alone than males simply by virtue of our gender.

I also know it's more difficult for women to find funding in technology than men because I've lived it, seen it, researched it, reported on it, and fought against gender bias since getting into this field.

But at a certain point, you just give in and say, I want to eat. I want to have my bills covered. I want to thrive, not merely survive and if having a man be the face of my women-focused business in order to get funding, then that's what I'm going to do.

I'm tired of fighting for respect. I'm tired of my accomplishments being discounted as a professional. I'm tired of my abilities being questioned or marginalized.

I give up fighting.

These past few weeks, living with no money due to the male friend I was helping with his business get funded (while mine isn't) stiffing me on money he promised he would pay for my work, and the fact I can't do the telephone sales job any more because it aggravates my hand injuries too much, has caused me to wake up to the fact I either change, adjust, fit in, or allow my dream of running a successful technology company for women die.

And I refuse to do that.

I've worked too hard, for too long not to see it through. I know it's a good idea. I know it's needed and I know I haven't exhausted all my options yet. You know how I know that? Because my male CTO told me that when I called him ready to quit.

He believes in me, my company, our efforts together and because of his encouragement and belief, I'm willing to do what it takes to continue.

I have been told by travel experts, the winner of last season's Amazing Race, women I meet wherever I travel or hold mixers, and other travelers I meet, the idea of helping women find other women to travel with is a great idea. I've experienced it personally. I know women travel differently than men and we sometimes need a little more encouragement to step outside our comfort zone.

I had my Dad pushing me, but there are many women who don't and will never accomplish their travel dreams out of fear, lack of experience and or right planning. That's why I created the company. It's why I'm still passionate about it despite the many, many obstacles I've overcome and continue to overcome.

It's why I am now seeking a CEO who will come along to push it forward and work beside me with skills and experience that will enhance my abilities and my team's abilities. I want someone who will take an objective look at what I'm doing right, what needs fine-tuning and what needs to be done differently in order to achieve our goals of finding funding. 

What people sometimes fail to understand about me is that I am in constant self-improvement mode. I want to change, grow and develop into a better person. Doesn't mean I always react correctly, but it does mean I take constructive criticism really, really, really well.

I'm not the same person I was even a year ago.

There are parts of my life I will continue to chip away at because I haven't reached perfection, but there are other aspects I'm proud to have conquered. That's why I love to read and learn from people in the tech field and every aspect of business because years ago, when my Dad paid me to read motivational books in college to earn money, I'll never forget reading one that said, the books you read today will be who you are like five years from now.

May we all continue to grow, expand our minds and our lives and read.

Therapy helps too.:)

So, now back to the grindstone if you'll excuse me. I have a lot of work to do. 




As a travel writer/video producer who has experienced 27 countries and most of the United States, Joy Kennelly has produced publicity materials, tour guides, blogs, scripts, travel articles, website copy and travel videos. Her love of travel was cultivated by her adventure loving parents from a young age traveling by plane, boat, train and bus all over South America and Africa.  

She has covered four-star hotels, Food & Wine Festivals nation-wide in her page one Google blog: Pure, Unadulterated Joy, and her coverage on Big Sur and Hearst Castle inspired a TV travel episode. As an airline industry professional, she wrote the script and appeared in a "Beating the High Cost of Travel" infomercial featuring Travel Expert, Tom Parsons, and Radio Personality, Casey Kasem. Her interesting experiences abroad earned her the “Spirit of Adventure” honor from the Youth Hostels of America Organization.

She is building Joy’s Travel Adventures into an online global travel community for female travelers. startup was the winner of Digital LA’s Digital Women Startup Showcase, a finalist in Silicon Beach Fest 2015, and recipient of the USC Marshall-Greif Incubator Award. The team has been part of the NSF Innovation Node - Los Angeles ZAP! Entrepreneurship Program (Spring 2015) and Women's Startup Lab (Winter 2014.) CEO/Co-Founder Jennie Wong was accepted into the prestigious Female Founders Conference hosted by YCombinator in San Francisco in February 2015 and launched the Female Founders Happy Hour upon her return to Silicon Beach which has grown to over 60 members under her leadership.


Custom Quiz Based on the Latest Research in Cognition and Decision Science

 Los Angeles, CA July 2015:



Joy's Travel Adventures Founder, Joy Kennelly
Joy's Travel Adventures Founder, Joy Kennelly

Travel Startup Founder, Joy A. Kennelly of Joy’s Travel Adventures, is happy to announce partnering with Co-Founders, Jennie Wong, Ph.D. and Steve Krause of, an award-winning custom product-finder for online retailers, to design a travel personality quiz to match Joy's Travel Adventures' emale travelers with their most compatible traveling companions. Using the latest research in cognition and decision science, quizzes deliver greater engagement resulting in increased conversion rates, boosts social sharing and enhances the mobile experience.




Co-Founders, Jennie and Steve of award-winning tech startup,
Co-Founders, Jennie and Steve of award-winning tech startup,

“Our members will now have the opportunity to be matched according to their personality and travel preferences making for a smoother, happier experience traveling with someone new,” says Kennelly, founder, Joy’s Travel Adventures. “It’s important our matching service is cutting edge technology and with creating this travel personality quiz for us, it will be.”



Quiz for Golf Headquarters example
Quiz for Golf Headquarters example

Jennie Wong, Ph.D., is also certified in the Meyers Briggs Personality Type which makes the theory of psychological types described by C. G. Jung understandable and useful in people's lives. 

“Our quizzes solve the problem of overwhelming choices which creates a minimal conversion rate for online businesses,” says Wong. “We have been working with apparel, beauty, and general merchandise retailers, and travel is another category where we can help women quickly find the best option for them.  It was a natural fit for us to partner with Joy’s Travel Adventures to design their travel personality matching quiz.”

Joy’s Travel Adventures (working title) is a multi-channel engagement and e-commerce platform specializing in providing matching services for like-minded females to share travel experiences. Joy’s Travel Adventures’ goal is to provide one-stop social, shopping and matching services, resulting in greatly enhanced overall travel experiences for the target audience.

The platform provides a full range of offerings to enable a successful travel experience, such as travel packages and tours with professional, qualified guides, travel advice, products, information, and other resources ( An Android App for Joy’s Travel Adventures is also available on the Google Play Store.

Joy's savvy, unique and fun travel videos showcase different aspects of any given city including all the best places a city has to offer and how to enjoy a local culture.   

In conjunction with the web series and travel personality quiz, Joy’s Travel Adventures’ online travel community offers travel tours and special events designed for female solo/group travel experiences including: latest summer adventure to Ecuador happening July 29 – August 6, 2015 in Quito and the Galapagos Islands which includes hotels, international air transportation, yacht to and from the islands, certain meals, and all activities. (Custom itinerary available for review here: - use passcode JTA Ecuador 2015 Blog)




attending the Cirque Musica Hollywood Bowl performance on July 19, 2015


and a travel-focused brunch at the newly renovated Farmer’s Daughter Hotel Tart Restaurant on August 16, 2015 at 10:30am.


Unnamed (3)





ABOUT JOY’S TRAVEL ADVENTURES Founder/Host Joy Kennelly is an Award-Winning Digital Marketing Strategist and Founder of The Joy Writer PR & Digital Marketing Firm, Goal Gals LA, and now Joy’s Travel Adventures ( As an adventurer who has traveled through 27 countries and most of the United States, both on her own and with her family, Joy Kennelly has worked for Alaska and Delta Airlines, the Los Angeles Convention & Visitors Bureau, high-end hotels both in Los Angeles and Las Vegas and appeared as an airline expert in “Beating the High Cost of Travel” infomercial featuring Travel Expert, Tom Parsons, and Radio Personality, Casey Kasem, as her first job in entertainment. Her interesting experiences abroad earned her the “Spirit of Adventure” honor from the Youth Hostels of America.

A published writer, she has covered the Silicon Beach scene for TechZulu and her page one Google blog for numerous years. A Who’s Who in Technology, she ran the Los Angeles Chapter of StartupMind, an offshoot of the 5,000 person Meetup Group in Silicon Valley, for a year and a half in Silicon Beach which grew from 40 members to over 700 under her leadership.

Joy’s Travel Adventures’ CTO is Robert Mathieu who has over 20 years’ experience leading design and development on application and Web projects for widely varying clients, including, Wells Fargo, Bank of America, General Electric, Chevron, VISA, American Medical Association, Reliant Energy, Universal, and Mattel.  In addition, Robert has led and successfully delivered application development projects for the United States National Reconnaissance Office and Department of Defense.  Projects led include early Web adoption for the U.S. government and satellite launch support programs, ecommerce implementations, online banking system development, multi-media integration, and ticketing systems.



Multi-award-winning is a Los Angeles based tech startup that provides custom product-finders for online retailers that more than DOUBLE conversion rates. Quizzes embed on the retailer's website and ask the user 3-5 binary questions to generate a personalized Top 3 list (and in the case of Joy’s Travel Adventures will identify a traveler’s personality and compatible travel companions.) The subscription tool is based on the latest research in cognitive and decision science and delivers greater engagement, as well as boosted social sharing and mobile experience. startup was the winner of Digital LA’s Digital Women Startup Showcase, a finalist in Silicon Beach Fest 2015,

Jennie Wong at Silicon Beach Fest
Finalist Jennie Wong pitching at Silicon Beach Fest

and recipient of the USC Marshall-Greif Incubator Award. The team has been part of the NSF Innovation Node - Los Angeles ZAP! Entrepreneurship Program (Spring 2015) and Women's Startup Lab (Winter 2014.) Jennie was accepted into the prestigious Female Founders Conference hosted by YCombinator in San Francisco in February 2015 and launched the Female Founders Happy Hour upon her return to Silicon Beach which has grown to over 60 members under her leadership.

Jennie Wong Headshot

CEO Jennie Wong received her Ph.D. at the age of 22 from the Annenberg School for Communication at USC and worked with Fortune 500 companies specializing in human behavior change and cognition for over a decade before becoming an entrepreneur. CTO Steve Krause is a full stack e-commerce engineer with 20 years experience and is a 3-time CTO, including a previous startup eventually acquired by ESPN. is the second company they have built together.


Visit Ecuador! The wonders of Quito & The Galapagos Islands with #JoysTravelAdventures 7/29 - 8/6/15 #travel

By Joy A. Kennelly

61142-004-2E4A5A9E Galapagos-reptiles

We're offering a 25% discount for our 8 day tour because we don't want anyone to miss out! Includes 13 meals, all hotel stays, all activities in Quito and Galapagos Islands, international travel between Quito and Galapagos Islands, and more! More details here: 

Very happy to announce the final Ecuador: Quito and the Galapagos Islands itinerary for July 29-August 6, 2015 is finally ready for viewing for those whose vacation time is flexible, enjoy spontaneous adventures, and those who want something completely unique and special for their summer escape.

I've run the itinerary by a few friends and family who travel extensively, or who have actually been to Ecuador and the Galapagos Islands, and their response has been very favorable.

Here's my favorite response to date by my accomplished friend, Dr. Alice Villalobos who has lead tours to the Galapagos Islands in the past. She is a Hermosa Beach and Woodland Hills Veterinarian who runs Pawspice and Animal Oncology Consultation Service. (I took this picture of her for an article years ago which she still uses on her About Us page.:)



Dr. Villalobos said, "OMG!! Your Trip to the Galapagos is GREAT!"

My parent's friends who traveled there years ago told my Mom, "From the description, It sounds lovely!"

My Aunt, who is very erudite and well-traveled, responded, "Your description makes the trip sound very inviting and fun. People can opt out of activities if they wish to. Good write up, Joy."

Hm_img1 Blue-footed-booby-galapagos-islands-bird-sula-animals180

Now I can't take all the credit because my tour counterpart and I worked very hard to create a customized excursion that would allow us to enjoy the eclectic art-filled sights and sounds of bustling Quito with the relaxed, fascinating views of wildlife you will see nowhere else in the world than in the Galapagos Islands, all while staying in the beautiful Silberstein hotel properties.

Here's some highlights of the trip I posted on Linkedin for you to see too. Click here

Only $3,000 and includes meals, hotels, transportation on Quito and Galapagos Islands, entry fees and more as notated.  $304  Single Supplement if private room for one person is requested. 

For the comprehensive itinerary to consider joining us, please use passcode "JTA Ecuador 2015" to sign in here as well: 

Why a Publicist is invaluable to your business by Joy, a multi-award winning PR & Digital Marketing Specialist

By Joy A. Kennelly

What people may not realize about me since they see me smiling and joking around all the time and tweeting out silly tweets, is when it comes to business and getting paid, I'm dead serious. I don't take myself seriously, but business? Dead serious.

If someone doesn't pay me on time or in full, it used to cause me to become white-hot angry and react in a rage because it felt like such a violation against me, all my hard work and efforts on behalf of previous clients, but now, I'm more measured about it.

It's why I like the new Rhianna song so much. I feel you gurl!:)

It is one of the main reasons I got out of PR. When you're a sole proprietor and your business is in building people's reputations and brands, they often don't recognize the intangible components behind what helps build their company, nor do they realize their payment helps make or break you staying in business or not.

A publicist gives someone a veneer of credibility because if a publicist says someone is of value, then that usually means the client is newsworthy otherwise, why waste your time repping them? There are some unscrupulous publicists who will just take anyone's money even if they know it won't go anywhere, and some clients I took on thinking they were newsworthy which the media said, no, not interested, but for the most part, the newsworthy value of whatever you will be repping for the next few months is something you look closely at before signing someone up. 

PR is also sales and if you can't sell them, then your reputation is affected too.

You don't want the client to be mad at you, nor do you want to be mad at yourself for not getting any media hits, or opportunities. It still happens and publicists acknowledge that news cycles, interest levels, trends, and major news happening all play a part in why something doesn't get picked up, but rarely do clients because they don't understand media cycles, or that they're just not right at the moment.

I worked with a co-author team on a screenplay book they had written and pitched my heart out for them. We didn't get much during the time we worked together because it's such a niche topic, but then six months later a radio show I had pitched who does book reviews called and wanted to speak to my clients. I passed along the information and felt vindicated because I had felt that media outlet was perfect for them, it just wasn't the right time.

I also lived in NYC during the time John F. Kennedy Jr. was killed in the plane crash with his wife. Imagine having an event on the same night as his funeral! His death threw out the window all the hard work myself and the top indie entertainment publicity company I was freelancing for at the time had done because no one in the media or general public cared, it was all about JFK Jr's death and the crash.

And we had HUGE media outlets attached to come too. But our event was the same night as a moment in history and there was no way we could compete.

Stuff happens.

Art is so subjective, it's one of the reasons I quit representing artists too. I may think something is amazing, they might have had a huge following in the past, but times and interests and taste changes. It doesn't matter how many celebrity friends you have who bought your art in the past, if art critics aren't interested now, they're just not interested and it won't change their minds.

The other reason I dislike doing PR is people didn't value my connections or what I brought to the table through who I know and am connected to.

I'm a Native of California, grew up in the South Bay, have lived in Santa Monica and Hollywood almost my entire life, leaving for school in Montana and Seattle, again for work in New York City; and new experiences in Atlanta and startup goals in Vegas. I've also worked on the production of an event for Acura in New Orleans, and thrown numerous travel and entertainment events in New Mexico, Las Vegas, Atlanta, and numerous Los Angeles events in entertainment, technology, fashion and for clients since high school. 

As a result, my reach is broad, diverse and nation-wide. I can connect with anyone I've worked with in the past and ask for advice, referrals, recommendations and more because I have a good, solid reputation of doing good work, working hard and getting things accomplished. I work with similar caliber people and have collaborated with numerous friends and colleagues on projects, clients, events and more over the past 10 years as well.

That's why, when I build someone's brand, they're not just sitting in a vacuum where no one cares about what they're doing, people are curious because I'm involved. They know I work on projects, companies, brands and individuals I believe in.

I'm connected to over 5,000 people on Linkedin and that's in all industries, all levels of business, and across the nation. Linkedin used to list what that computed to, but I can't find it right now, but if memory holds true, if I post something as a status update, then it reaches approximately a million people by virtue of the network and inter-relationships of everyone I'm connected to.

When I was working for the JW Marriott I used to post a weekly blog I wrote about the Marriott on my Linkedin profile and the sales department saw an immediate upshot of over $1,000,000 in new business a month by virtue of being on the radar of the people I know. They didn't realize the correlation, but I know it because they'd not reached that sales goal prior to my publicity efforts.

That's why when someone thinks, oh you just took copy we provided you and posted it, there's no value in that, it makes me realize they don't understand my value and it's time to re-educate them. Any monkey can post copy. It's the style, the way it's placed, it's the grammatical correctness and everything else that goes into a presentation that makes something work or not. It's the images, the connections, the brand overall.

It's where the finished product is presented, to whom and by whom...

That goes across anything you're doing, but especially in business because people judge you on your online presence more now than ever.

If your IMDB is out-of-date, if you''re not on any of the normal social media platforms, at least one, if your name doesn't come up in search results, if nothing newsworthy is revealed when people search, then they wonder what's wrong with you and your business and if what you say is true about yourself.

But if you have a quality Linkedin profile (in certain industries) then investors take you more seriously and you find the backing you need for your company faster and easier. And if you have people vouching for you, like a publicist or representative who is well-respected, or the media covers you and your brand, even more so when you're not as well-known in certain circles the PR person runs in or the investor is new to your company and industry.

People think I play around by going to parties at night, but what they don't realize it's very strategic. When you're seen in the right circles with celebrities, then you're invited to other events with that caliber of attendees which opens other doors to new opportunities. It also legitimizes your business, your brand and you as an individual for the media, the circle of influence you're in, and in the general public.

It's all part of branding and sales.

I used to work with an actor who had been typecast as a gay character in a popular TV show for five years and couldn't find work because back then, being gay wasn't as popular and how many gay characters does a project normally need? Not that many.

As a result, he hired me and we began working on turning his brand around to that of a bad guy because that was his goal. We worked together for a year and a half and his final audition, they invited him in to audition for a gay character based on his past role that typecast him, but because we had done so much work on rebuilding his image as a bad guy, they hired him to play a bad guy after meeting him.

We did this by attending numerous red carpet, A-list events and getting him out there with beautiful women as beards, attending macho events, and creating an amazing online presence for him using my Page One Google blog and blogging about everything we were doing which raised his SEO and visibility. We used the pictures he got from the red carpet to build more buzz with media we pitched and achieved and also worked on his image for headshots too. I was the stylist on some of those shoots and events which I enjoyed.

Soon the quality of events and opportunities for him professionally became better and better. We even got him a write-up in the Los Angeles Business Journal. An actor, who knew?:)

He had been immensely famous in Italy prior to moving to the states and understood the PR game which is why he was agreeable to hitting two and three events a night just to be photographed on the red carpet as we worked to get him known as a bad guy and as someone who was viable and newsworthy.

We parted when I had a car accident that prevented me from attending future events and repping him due to my injuries which was heart breaking because I really enjoyed our working relationship and felt like I lost a best friend.

But what I've found in these situations is that every time something happens (an injury, a fight over money, or something else) that causes the end of a working relationship, it opens doors to something new and better. Eventually life comes full circle and I re-connect with the person again in a different way and for a different, forward-moving reason.

And with more mutual respect.

This actor has gone on to a tremendously successful career when he added producing and directing to his resume and used the foundation we created to build his brand awareness to launch into that realm faster too.

You may recognize the name, Domiziano Arcangeli...

I know PR & Digital Marketing like the back of my hand. However, I became tired of being disrespected, marginalized, and discounted for my hard work and decided to pursue something else that brought me more satisfaction, building my own travel brand and company.

I will still pick up an occasional freelance client here and there, but try to keep the focus on what I love, building my travel business. Plus, my hands were damaged working for the JW Marriott and I physically can't do all the work involved in that realm without a lot of pain, even a year later. I'm getting closer to finding relief, but for now, it's still an issue. If I do it now, it's with help and I manage it more than do the tedious work.

Time to do something that requires different uses of my expertise, experience and connections!  And my hands.

Like producing, hosting, and phone sales. And building a travel company where women will enjoy participating and expand their lives through the power of travel. I find the connections, experience, reputation and branding I've done in the past comes into play in this realm and also all the event producing I've done over the years as well because you operate out of knowledge, rather than fear and you're doing something at a much higher level and with higher level connections having worked up to it over time.

Reputation, connections, experience aren't built over night. They take time, nurturing, and doing the right thing. However, what's interesting is your reputation and online presence can change overnight though too. It pays to watch yourself very closely as a result. Don't damage what took you years to achieve with one stupid action. Because social media isn't forgiving, and it's immediate.

Actions you might have gotten away with in the past because no one was recording your actions or documenting the activity publicly, is now under a microscope 24/7. Being a celebrity in this day and age I think is even harder because of social media. Yes, it's a great tool to build an online presence, but man can it also damage it. 

And that's all she wrote. Wanted to get this off my chest because it has come up again and needed to vent a little.:)

Onwards and upwards. Living and learning... Always learning and growing.