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Fashion Digital Los Angeles Wrap-up Part I - Amazing #Fashion #Ecommerce Conference I recently attended.

By Joy A. Kennelly

Finally in the mindframe to write my wrap-up of the amazing Fashion Digital Los Angeles conference I recently had the pleasure of covering. To give you an insight into the caliber of the show, I'm copying their wrap-up first and then will begin my more personalized version after.

Here's Part I lifted from their website directly:

Fashion Digital Los Angeles

Fashion Digital Los Angeles was a great success! Over 450 attendees from over 210 firms participated in May 16th’s event. See who!

Attendees heard from several of the most influential leaders of fashion e-commerce throughout the day of networking and informational panels and workshops.

See our recap from the event and check out more pictures from Flickr. (Side note, isn't Flickr's new design stunning? Or else it's Fashion Digital's brilliance.:)


Keynote Speakers:

Lubov AzriaLubov Azria, Chief Creative Officer,BCBGMAXAZRIAGROUP

As Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria embodies both the aesthetic and spirit of the successful, global fashion house. Taking inspiration from art, music, film and travel, Lubov designs for today’s woman with a point of view that is informed by her own life and style. Lubov joined BCBGMAXAZRIAGROUP as a Designer in 1991 and was named Creative Director in 1996, the same year the company’s core brand, BCBGMAXAZRIA, first debuted its Runway collection during New York Fashion Week. Under Lubov’s influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of America’s leading design houses.


Eric KogerEric Koger, Chief Executive Officer & Co-Founder,ModCloth

Eric co-founded ModCloth, an innovative online retailer of vintage inspired fashion and décor, known for collaborating with its global community of female customers on the development of inspiring merchandise. Eric hopes to eventually change the way fashion and décor are developed, discovered, and delivered around the globe. He has been recognized by both Inc., BusinessWeek, and Forbes as a top entrepreneur under 30.


Susan Gregg KogerSusan Gregg Koger, Chief Creative Officer & Co-Founder, ModCloth

Susan started ModCloth when she was just 17. ModCloth was operated out of dorm rooms and basements for four years, and after graduating from Carnegie Mellon University in 2006, Susan and husband/co-founder Eric Koger made the decision to expand and sell vintage-inspired clothing from talented indie designers all over the world. Today ModCloth has grown into a thriving business of over 270 employees, and the company has gained attention for its dedication to customer engagement on the site, as well as for being a vanguard in the social media sphere. Susan was recognized by Inc. Magazine as the “#2 Top Entrepreneur under 30 ” and named to BusinessWeek’s 2010 list of the “Best Young Tech Entrepreneurs.” She was also named to Fortune’s Most Powerful Women Entrepreneurs List in 2010, Forbes’ “30 Under 30 in Technology” List, and she was named a White House Champion of Change in 2011.

Conference Speakers:

  • Ivka Adam, Director of Mobile, Modnique
  • Jacob Ajwani, Strategic Director, Monetate
  • Lubov Azria, Chief Creative Officer, BCBGMAXAZRIAGROUP
  • Tom Balamaci, General Manager, Zoe Media Group
  • Dave Beveridge, VP – Marketing, ShoeDazzle
  • Christina Binkley, Style Columnist, The Wall Street Journal
  • Don Bush, VP – Marketing, Kount Inc.
  • Dave Cook, Vice President, TheFind
  • Mary Cooney, AVP – eCommerce, Kérastase & Shu Uemura Art of Hair
  • Len Eschweiler, Head of North American Sales & Services, Amazon Webstore
  • Wilson Fong, VP – Business Development,
  • Eduardo Frias, CIO, Stella & Dot
  • Kobie Fuller, Chief Marketing Officer,
  • Chris Gale, VP – Field Operations, Ensighten
  • Annie Georgia Greenberg, New York Editor, Refinery29
  • Ryan GibsonVice President – Marketing, RKG
  • Alisa Gould-Simon, VP – Partnerships & Creative, Pose
  • Jennifer Grasso, Director of Product, ModCloth
  • Kurt Heinemann, Chief Marketing Officer, Monetate
  • Rita Kahn, CEO, Fashion TV, President, ZeeReport
  • Eric Koger, Chief Executive Officer & Co-Founder, ModCloth
  • Susan Gregg Koger, Chief Creative Officer & Co-Founder, ModCloth
  • Michelle Lam, Chief Executive Officer, True&Co
  • Jeff Lunsford, Chief Executive Officer, Tealium
  • Heather Nigro, Retail Practice Lead, Corra
  • Jim Okamura, Managing Partner, Okamura Consulting
  • Hadar Paz, North America CEO,
  • Hilary Peterson, Head of Business Development, Lyst
  • Jon Provisor, CIO, Guidance
  • Elizabeth Ragone, Director – Digital Merchandising, HSNi
  • Michael Relich, Executive Vice President & CIO, Guess?, Inc
  • RJ Rowntree, eCommerce Manager, Rackspace
  • Roy Rubin, Co-Founder, Co-General Manager & COO, Magento
  • Danielle Savin, Director – Retail Strategy Consulting, Lyons Consulting Group
  • Sukhinder Singh Cassidy, Founder & CEO,
  • John Squire, President, eCommera
  • David Sobie, VP – Marketing & Business Development, HauteLook
  • Andy Solomon, Chief Operating Officer, Sole Society
  • Veronika Sonsev, CEO & Founder, inSparq
  • Jeremy Swift, Vice President – Strategic Accounts, BlueHornet
  • David Towers, Vice President – Ecommerce, Wet Seal
  • Philippe von Borries, CEO & Co-Founder, Refinery29
  • Sarah Wallis, Chief Operating Officer, Indochino
  • Craig Wax, Chief Executive Officer, Invodo
  • David Weissman, President & Co-Founder, Little Black Bag

Okay, was this cool, or what?:)

Now, here's a list of what was discussed based on what I heard (there were others, but you can find them on the website here: 

Conference Agenda Joy Attended Included:

Content + Commerce = More Sales.
Fresh, interesting content engages customers, creates site “stickiness” and creates a talking point. However, great content is neither easy nor inexpensive. Despite these challenges, some retailers have  learned how to make compelling content work for them. Meet a panel of retailers who have cracked the content code.

Beating Amazon with Inspiration-Based Commerce? Yes, It’s Possible! 
Amazon has proven to be the king of “fulfillment-based” e-commerce. If you know what you want, Amazon makes it very hard not to buy from them. There is a weakness in this approach that competitors can exploit – the key is inspiration. Hear from industry experts on how they have been able to inspire customers to buy products that they didn’t yet know they needed when they first visited your site, or only came to buy a single product.

Growing your Business in a Rapidly-Changing Customer Acquisition Landscape

The ground is shifting under the feet of online marketers. Google is changing its algorithms and campaign rules, group buying is affecting affiliates and retargeting is now part of most retailers’ business development strategy. New technologies and startups are bringing a host of services to give retailers more bang for their marketing buck. This panel discussion will feature innovative companies that are taking a fresh approach to improving customer acquisition efforts.

E-Commerce Ballet: The Need for Agility

In e-commerce, a “build it and they will come” approach is not sustainable. Customers are more demanding competition is fierce. Retailers must be agile to keep pace while building differentiated customer experiences. Hear how leading retailers have made their e-commerce business agile and allowed them to stay a step ahead of customers and competitors.

Please subscribe to our mailing list for updates to the program.

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