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Uploaded all the fun details of the Hermosa Beach Christmas Village...


By Joy A. Kennelly

Finally! I can announce to the world the wonderful Hermosa Beach Christmas Village that we've all been working so hard to put together for everyone which will also benefit Project NEEDS, our local food bank.

I am so proud of everyone who is involved because this is just another example of how generous Hermosa Beach residents and business owners really are to the community. I'm donating my time and expertise to promote it which is a lot of work, but well worth it.

Lots of goodies, deals and fun stuff - read on for more!

Is this a cool, hip, beach community or what?
Come on down and see for yourself! Bring a canned good or non-perishable food item too ok?

Mark your calendars - this Sunday, December 7, 2008 from 12pm -8pm. Don't miss it!

Contact: Joy Kennelly

The Joy Writer PR & Marketing

WHO: The South Bay Professional Connection welcomes you to the First Annual Hermosa Beach Christmas Village in Hermosa Beach, CA. Free admission. Benefiting Project NEEDS.

Christmas window

Participants include: Omaggio Art Glass, Luna G, RE:Style, Splashin’ Gifts, Nü Shüz, Out of My Tree Candles and Bath, Beachy Keen Bay, Fernando’s, Hermosa General StoreMani Pedi Cutie!, Mimosa, AR Salon, Bo Bridges Gallery/Spit Studio, Pilates Place, Fritto Misto, Paciugo Gelato Café, Sangria, Dragon, Hennessey’s Tavern, The Lighthouse Café, The Coffee, Bean & Tea Leaf, Lotus Yogurt Bar, Breathe, Sharkeez, Buono Vita, New Orleans Cajun Café, Union Cattle Company, Zane’s, Café Boogaloo, Girlfriend’s Clothing & Salon, Hermosa Chiropractic, Treasure Chest, Patrick Molloy's, Becker Surfboards, Gum Tree, Yari, The Shore Restaurant and Lounge, and Pedone’s Pizzeria. (Italics indicate Project NEEDs collection locations.)

WHAT: Hermosa Beach Christmas Village is a shopping and dining extravaganza with over 35 stores, restaurants, and businesses participating. Holiday gift specials, Christmas decorations, special celebrity appearances, and discounted food and drinks throughout Hermosa Beach, CA.

Special Attractions:

  • A canned goods and non-perishable food drive for Project NEEDs, a local food bank

  • A holiday Dessert Competition at The Shore Restaurant and Lounge featuring Chef David Linville, Chef Annette Gallardo, Hermosa Beach City Councilman, Michael DiVirgilio, and Project Needs/St. Paul Pastor, Cheryl Kelly, 3pm – 6pm

  • Live samba dancing to Brazilian music at Breathe
  • Free bull rides at Union Cattle Company with Project NEEDS donations
  • Free pictures & autographs with X-Games Gold Medal Freestyle Moto, Nate Adams and Jeremy (Twitch) Steinberg at Bo Bridges Gallery/Spit Studio to first 25 guests
  • One-of-a-kind, unique gifts and holiday specials at all the local establishments
  • Christmas cheer with family and friends…

WHEN: Sunday, December 7, from 12pm – 8pm

WHERE: Pier Ave in Hermosa Beach down to Pier Plaza and along Hermosa Ave.

WHY: To bring the community and visitors together in a Christmas celebration with lots of specialty gifts, one-of-a-kind designer items, and eco-friendly home décor shopping opportunities, and discounted delicious holiday food and drinks at participating locations.

The Christmas Village benefits Project NEEDS, a local South Bay food bank.

Christmas Village Sponsors include: The Shore Restaurant and Lounge, Baja Sharkeez Hermosa, Union Cattle Company, Sangria, Paciugo Gelato, The Joy Writer PR & Marketing



Omaggio Art Glass is recognized globally for unique and elegant Italian hand-blown designs in glass including art, chandeliers, pendant lights, sconces, sculptures, accessories and gift pieces that are distinctive and sophisticated. 10% discount offered on all items; a donation of all sales of the evening will be made to Project Needs. 423 Pier Ave, Hermosa Beach, CA 90254 877-701-7375.

Yari offers a well-rounded selection of women’s clothing and accessories. A Project Needs collection location.327 Pier Ave, Hermosa Beach, CA 90254 310 937-9800

Luna G is a high end men and women’s specialty boutique offering personal shopping, one-of-a-kind, hand-crafted jewelry, designer clothing, custom signs and unique gifts. Offering holiday drinks and a raffle for $100 gift certificates. 323 Pier Ave, Hermosa Beach, CA 90254 310 372-3641

Becker Surfboards first opened in Hermosa Beach in 1974 and they've been bringing the public great boards, threads, and gear ever since for all their surfing and lifestyle needs. Phil Becker has shaped over 100,000 boards; more than anyone in the history of the sport. Project Needs collection location and discounts. 301 Pier Ave, Hermosa Beach, CA 90254 310 372-6419.

Gum Tree offers unique home décor, baby & kids toys and gifts, jewelry and eco friendly “green” products. Selling holiday ornaments and decorations; offering cider and cookies. Also a Project Needs collection location. 238 Pier Ave, Hermosa Beach, CA 90254 310 376-8744.

RE:STYLE, in Hermosa since ’81, has always been one of the most fashion forward, cutting edge stores in the Los Angeles area and is a showcase for the newest up-and-coming designers of shoes, clothing and accessories for men, women and children. 20% off almost everything storewide. 138 Pier Ave, Hermosa Beach, CA 90254 310 798-1534.

Splashin’ Gifts offers a diverse range of organic bath and body products, soy candles, gifts, trendy children and adult sleepwear/clothing. Offering discounts and giveaways. 132 Pier Ave, Hermosa Beach, CA 90254 310 376-7270.

Nü Shüz, guiltless shoe pleasures for the serious shoe addict, offers the newest style shoes, boots, and fashion accessories at import prices.  New shipments every week.  30% discount and holiday drinks & snacks. 112 Pier Ave, Hermosa Beach, CA 90254 310 376-3338 

Out of My Tree Candles and Bath carries natural organic candles and bath products. Offering free samples. 1134 Hermosa Ave, Hermosa Beach, CA 90254 310 561-6019

Beachy Keen Bay girl’s boutique offers swimwear, shoes, clothing, denim, hats and accessories. 20% discount off entire store; serving cider and cookies. 1038 Hermosa Ave,  Hermosa Beach, CA 90254 310 376-4416  

Fernando’s offers an eclectic collection of men and women’s clothing and accessories, as well as, custom designed clothing and home décor including custom-made pillows and blankets, . New shipments delivered daily. Offering “BFD – Big Fernando Deals” $30 jeans, hoodies and more. 1242 Hermosa Ave, Hermosa Beach, CA 90254 310 372-7906

Hermosa General Store offers Hermosa Beach souvenirs, clothing, gifts, sandals, beachwear, tiki mugs and furniture. 10-75% storewide discounts. 1284 Hermosa Ave, Hermosa Beach, CA 90254  310 376-4666

BREATHE carries Olympic Gold Medal Winner, Kerri Walsh’s volleyball clothing line - K Active and several different women’s fitness wear lines from Brazil which pair unique Brazilian fashions with high performance material. Offering discounts while serving hot chocolate, warm cider and Christmas cookies; holiday music from Brazil and a live Samba dancer. A Project NEEDS collection location.1312 Hermosa Ave, Hermosa Beach, CA 90254 310 374-7445.

Treasure Chest is a unique specialty store offering year-round costumes, beach clothing and accessories, novelty gifts and Hermosa Beach souvenirs. A Project Needs collection location; also offering holiday drinks and food. 50 Pier Ave, Hermosa Beach, CA 90254  310 372-5644


Mani Pedi Cutie! is an eco-friendly, natural nail salon for men, women and children using only organic, pure products. Serving eggnog and offering $30 peppermint pedicures. 507 Pier Ave, Hermosa Beach, CA 90254  310 376-9988

Hermosa Chiropractic, in Hermosa since ’93, offers quality, comprehensive chiropractic care, deep tissue, sports, pregnancy, and relaxation massage and live foods. A Project Needs collection location and offering discounts, free adjustments and live food samples. 440 Pier Ave, Hermosa Beach, CA 90254 310 372-4200.

Mimosa, featured on Dr. 90210 and Split Ends, has set the standard for hair and nail salons in Hermosa Beach for over five years with a full staff of stylists, estheticians, and nail techs. 15% off hair care and make-up (Bare Minerals), complimentary nail polish changes, and a raffle for blow-outs. 405 Pier Ave, Hermosa Beach, CA 90254 310 372-9411

Girlfriend’s Clothing & Salon is a sexy, hip men and women’s clothing boutique and hair salon. 30% discount storewide on clothing, cut-n-go haircuts $25, free haircut with any color service, holiday blow-out and style $50 and 25% discount on all facials and waxing; A Project Needs collection location. 1138 Hermosa Ave, Hermosa Beach, CA 90254 310 937-3337

AR Salon is an award-winning full-service salon. 25-40% off all hair products; giving away $10 gift certificates. 1046 Hermosa Ave, Hermosa Beach, CA 90254 310 374-4896

Bo Bridges Gallery/Spit Studio Photographer Bo Bridges travels the globe shooting clients like Pepsi, Campbell’s, Ford, T-Mobile, Sobe, and Coors. His work can be seen in Sports Illustrated, Outside, ESPN Magazine, Rolling Stone, and Maxim. First 25 guests receive free pictures & autographs with X-Games Freestyle Moto Gold Medalists, Nate Adams and Jeremy (Twitch) Steinberg. 1246 Hermosa Ave, Hermosa Beach, CA 90254 310 937-3764

Pilates Place, located upstairs in a historic 1920’s building just steps from the Pacific Ocean, offers the widest variety of private sessions and group classes. There are seven reformers with room for up to 20 students per class. Purchase a package of ten classes and receive one free; open till 3pm on 12/7. 1221 Hermosa Ave, Suite 210, Hermosa Beach, CA 90254 310 372-0444


Buona Vita is a unique Euro-style restaurant serving Italian cuisine. 10% discount with Project NEEDS donation; a Project NEEDS collection location. 439 Pier Ave, Hermosa Beach, CA 90254 310 379-7626.

Fritto Misto is a Cal-Italian restaurant serving pasta, and vegetarian meals - “fantastically good food at rock bottom prices” Zagat.(2) Lunch for two certificates in a raffle. 316 Pier Ave, Hermosa Beach, CA 90254  310 318-6098

New Orleans Cajun Cafe serves authentic Cajun and Creole dishes prepared fresh while you wait. All seafood and sausages are flown fresh direct from the "Big Easy" (New Orleans). Serving free fountain drinks; a  Project NEEDS collection location. 140 Pier Ave, Hermosa Beach, CA 90254 310 372-8970

Main Booths - UCC

Union Cattle Company offers quality steaks, seafood, chicken, and s’more’s. This award-winning restaurant offers ocean view decks, a Texas-style lounge and main dining room (see above). Free bull rides and ½ off any appetizer offered from 4pm -8pm with Project NEEDS donations. 1301 Manhattan Ave, Hermosa Beach, CA 90254 310 798-8227

Zane’s offers a premium dining experience with signature appetizers, entrees and desserts prepared fresh daily. Slate flooring, mahogany wood tones and chocolate walls frame the restaurant’s sleek, full bar. Raffles for $25 gift certificates; a Project Needs collection location. 1150 Hermosa Ave, Hermosa Beach, CA 90254 310 748-3314.

Paciugo up close

Paciugo Gelato Caffe, voted Best Ice Cream Shop in LA, offers Italian-roast coffee and espresso based drinks and a distinctive array of 32 authentic wholesome Italian gelato and sorbet flavors made by hand with fresh natural ingredients daily on-site. Buy one cup or cone and get one free. Free gourmet hot chocolate samples. 1034 Hermosa Ave, Hermosa Beach, CA 90254 310 379-2525.

Sangria, a Spanish/Mexicali restaurant, serves blackened shrimp, fish, steak, and baja inspired favorites enhanced by live entertainment. Sangria has helped raise over 3 million dollars over the years for local charities., 20% discount on all food; open 4pm – 10pm on 12/7. 68 Pier Ave, Hermosa Beach, CA 90254 310 376-4412


Baja Sharkeez Hermosa Beach is a Mesquite-Mex restaurant with fresh food, great music and 50 HD Plasma screens for the serious sports fan and those who enjoy the taste of Baja. Offering 20% off fish tacos; a Project NEEDS collection location. 52 Pier Ave, Hermosa Beach, CA 90254 310 318-0004

Patrick Molloy’s, is an Irish Pub in the truest sense of the word serving breakfast, lunch and dinner to sports fans who rave about the fish and chips. A Project NEEDS collection location. 50A Pier Ave, Hermosa Beach, CA, 90254 310 798-9762

Dragon Restaurant is an upscale, newly renovated restaurant serving American Asian cuisine with a new tapas menu and great daily specials.  $10 appetizer platters; buy three tapas and get 4th free. 22 Pier Ave, Hermosa Beach, CA 90254 310 920-4106.

Hennessey’s Tavern is an Irish Pub/Restaurant known for their award-winning burgers and fries with an upstairs patio (voted Best Patio by locals) which overlooks the entire ocean. Hennessey’s prides itself on being the neighborhood meeting place. Offering two-for-one turkey dinners with all the trimmings. 8 Pier Ave, Hermosa Beach, CA 90254 310 372-5759

The Lighthouse Café is a world-renowned jazz club dating back to the 1940’s. Offering live music 7 days a week, notable performers have included Miles Davis, No Doubt, members of Guns & Roses, Howard Rumsey and many others. Offering two-for-one entrees. 30 Pier Avenue, Hermosa Beach, CA 90254 310 376-9833

The Coffee, Bean & Tea Leaf is a family-run specialty company selling coffee beans, rare teas, and accessories. Serving sample cups of coffee.1225 Hermosa Ave, Hermosa Beach, CA 90254  310 379-9249

Lotus Yogurt Bar is a self-serve frozen non-fat yogurt shop with lots of fruit and dessert toppings. 20% off one frozen yogurt per customer. 1316 Hermosa Ave, Hermosa  Beach, CA 90254 310 798-9868

Café Boogaloo is one of the oldest blues clubs in Los Angeles and serves Louisiana influenced cuisine with live entertainment Thursday through Sunday. Blues legends Son Seals, Tab Benoit, Big Daddy Kinsey, and Lazy Lester are just a few who have performed here. Offering reduced price appetizers; a Project NEEDS collection location. 1238 Hermosa Ave, Hermosa Beach, CA 90254 310 245-4988

Empty shore from the front

The Shore Restaurant and Lounge, voted Best California Dining in LA, serves internationally inspired California comfort cuisine courtesy of award-winning Chef David Linville. The main Project Needs collection location and host of the Holiday Dessert Competition from 3pm -6pm. Serving ½ price appetizers all day. 1320 Hermosa Ave, Hermosa Beach, CA 90254 310 376-0414.

Pedone’s Pizzeria is an award-winning Italian restaurant serving pizza, pasta, wings, salads and a kid’s menu. Voted #1 Pizza by locals, Pedone’s, has been a South Bay and Los Angeles favorite for over 35 years. 25% off all children’s meals and 15% off entire check, also a Project Needs collection location.1332 Hermosa Ave, Hermosa Beach, CA 90254 310 376-0949

Project: NEEDS

Project: NEEDS now offers two main services to the needy in our community. Every Tuesday night a hot meal is available to anyone who is hungry. We also have a food pantry that distributes groceries to needy families and homeless people twice a month. Currently we serve on the average 120 meals every Tuesday evening, and approximately 300 families per month benefit from our food pantry.

In our approach, special attention is placed on making the homeless and hungry feel special and important and promoting “one on one” relationships. Every person who comes for a meal or groceries is served with dignity and respect. We strive to show all persons that they are valued.

Project: NEEDS provides the foundation for change in our local community. We are a grassroots project that is community supported. We have local churches and interfaith groups that volunteers and provide resources. We are proud to have established a long-going relationship with philanthropic and civic organizations throughout the South Bay.

Although Project: NEEDS is a church program, faith is not the primary issue concerning this project. We serve those in need without concern for religion, race, sexuality, health or city of residence. We hope to show our faith by turning our words into actions. Pastoral support and counseling is available to anyone expressing interest.

Volunteers are always needed, please contact Adriana at the church office if you would like to donate your time.

For more information about Project: NEEDS, contact:

St. Paul’s UMC 310-370-4319
Rev. Cheryl Kelly 310-370-4319
Adriana Romero 310-370-4319
Pat Hyink 310-370-0332

A Homeless Outreach Ministry of St. Paul’s United Methodist Church
2600 Nelson Avenue
Redondo Beach, CA 90278

Ongoing Needs…

 Financial Contributions
 Toiletries
 Sturdy Paper Plates (Dinner & Dessert)
 Sturdy Bowls (Soup & Dessert)
 Hot & Cold Beverages Cups
 Paper Napkins
 Paper Place Mats
 Foil
 Zip Lock Bags
 Paper Towels
 Sponges
 Bleach
 Salt & Pepper Packets
 Coffee
 Sugar
 Creamer
 Dish Soap
 Salad Dressing
 Lemonade
 Margarine
 10 Cans of Vegetables, Ravioli, Soup, Beans, Fruit, Tuna.
 Baby items, such as diapers, baby food and formula
 Clothes

o All appropriate items should be purchased with concern for the environment.

The South Bay Professional Connection©


The South Bay Professional Connection’s (TSBPC) mission is to promote the interests of the South Bay as a whole to the media, the public, businesses, and residents.


TSBPC provides a wide variety of community, professional, social and business opportunities for professional groups, companies, and others interested in connecting with South Bay businesses, residents, visitors, and cultural, entertainment and educational institutions.


The South Bay Professional Connection achieves these goals through membership, special events, a comprehensive calendar of events, local, state and national government advocacy, public-private partnerships, and public relations/marketing for members.


For more information, please contact:

Joy A. Kennelly, Founder

310 714-2077


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