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The Women's Conference

Here's a great fashion challenge for teens! Go for it!

Here's an example of a friend's press release in case you were wondering what one looks like. Great event and I hope if you're the right age you go for it!

(The blank spot was a picture, but I'm too tired to figure out where it went or how to delete it so bear with me ok? Or bare with me as people so often misspell this word!)

Notice the format - title, subtitle, location, date, lead paragraph, body paragraph, quote and boiler plate paragraphs on each company. I can explain more later, but just wanted to get this out because I promised my friend I would. Plus, I told you I'd share how to write a press release. More details later, but look at this as an example for now. I cut off the contact info because I don't like to distribute that via blogs because weird people sometimes come by and may spam people's email info.

Enjoy the read!

Tommy Hilfiger and BKFK Launch the "Signature Style Challenge" with $10,000 Grand Prize

Did you know that Stella McCartney, Tommy Hilfiger, Hillary Duff, Zac Posen and Jean Paul Gaultier all achieved success in the fashion world before the age of 18?

STAMFORD, CT - October 19, 2007 - By Kids For Kids (BKFK) and Tommy Hilfiger today announced the "Signature Style Challenge," designed to uncover America's future fashionistas and teenage style gurus. With an unprecedented $10,000 Grand Prize, the "Signature Style Challenge" will inspire scores of creative teens to try their hand at fashion design, and focus a powerful spotlight on emerging design talent. The new Idea Locker™ at will support the design process, and provide a valuable opportunity for networking and style critique.

The Signature Style Challenge seeks original designs in the areas of apparel, accessories, footwear, hair/make up, jewelry, handbags, totes, scarves, belts, etc. All youth 19 and under are eligible to participate. In addition to the $10,000 Grand Prize, the winner will receive a "Connection to Reality," which is the opportunity to spend a day shadowing a designer from Tommy Hilfiger in their Manhattan studio. All entries must be received by December 31st at BKFK's newly revamped website,

"The world of fashion is competitive, exciting and glamorous - and anyone with original ideas can break into this world," commented BKFK Founder and CEO Norman Goldstein, "We are excited to join forces with Tommy Hilfiger to uncover teen design talent- and look forward creating opportunities for aspiring creative designers to achieve success in the real world."

Besides the Signature Style Challenge, BKFK also just launched 3 other exciting competitions. . The Digital Arts Challenge seeks digital storytellers, The Sports Evolution Challenge seeks new ideas for fitness and sporting goods, and the Going Green Challenge seeks eco-friendly product ideas to help the environment. BKFK will launch four invention competitions each quarter- with a total of $160,000 in prize money. Further information on all competitions can be found on

About "Idea Locker™

"The Idea Locker™, powered by BKFK, is a private online space where teens can create, develop, store and share their ideas. Partially adopting the social networking style now familiar to the target age group, users will be able to add friends, chat, share ideas and provide ratings and feedback on ideas that others have decided to share through their "Idea Locker™."

The "Idea Locker™ " also supports The Signature Style Challenge by providing a digital model entrants can dress and send down a virtual runway.

This secure personal locker can hold as many ideas as the user can dream up. The Idea Locker™ also includes a mechanism for uploading files such as text, images, audio and video.

BKFK has refined its process over years of experience to accept ideas online in a safe and secure manner. The new Idea Locker™ employs a number of tactics to educate the users about Intellectual Property and protecting their rights while developing their innovations. Minors who wish to share their ideas must receive parental approval to do so. The Idea Locker™ then allows teens to adjust the levels of privacy on ideas in their locker to private, semi-private or public.

About By Kids For Kids Co.

By Kids For Kids Co., "BKFK" is a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company dedicated to making teens' ideas a reality. Having produced numerous successful invention competitions, BKFK is finely attuned to what teens want. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people. In addition to providing free support and educational resources to the world's youth, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. Learn more:


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