What I love is seeing that there are simply no new ideas under the sun. Fortunately, I'm the one usually thinking ideas up first for clients and then enjoy watching other similar businesses emulate what we have proven successful later on.
For example, a little less than a year ago I created a Hospitality Appreciation Event under my South Bay Professional Connection banner to promote The Shore Restaurant and Lounge. Heard that term being bandying out lately by other restaurants? You heard it here first. Trust me.:)
Having worked briefly in the hospitality industry and understanding what was important to that demographic, we decided to launch our evening with networking and gift bags.
It was a great hit and hospitality professionals from all over Los Angeles participated.
We received a write up in the Los Angeles Business Journal from some of the pictures I sent out afterwards to the media.
That's the thing. There are event producers, there are publicists and there are photographers. Rarely do you find one company to do it all for you when it's my size business. And the best part is, you're not paying extra either.
Generally, when you produce an event as a client, people are not thinking about the story, only about producing the event. As an event producer, you might also not always think there's a news angle to your event, but you'd be surprised at what the media finds interesting when a veteran professional PR & Marketing person is attached.
We can make anything exciting, or interesting!:)
When I produce an event, not only do I consider the basic elements involved and what it's going to take to produce, I'm also trained to publicize and promote my events to the media through this blog, pitching the media, press releases, and long-standing personal relationships with media professionals.
That's what sets my events apart. It's also why I find it flattering when others copy something I've done in the past for other clients. I know that I will always be able to think of something else just as, or even more, creative because I'm an idea person.
I'm paid to create new ideas for my clients which is great fun and very rewarding to their bottom line. When I am creating an event I'm always thinking what is the story, why should the media find this of interest, how will I write it up and what pictures I need to take to best showcase the story visually.
When it's a bigger event like a festival or other large-scale event like I'm currently working on with Radio Disney and South Bay Woman Magazine for a local city, I may hire or work alongside another public relations firm or publicist.
However, I always oversee their efforts and work together as a team to make sure the stories I see while producing the event needed to gain the attention of the media are brought to their attention. I think holistically about the entire marketing effort, not just the PR, not just the marketing, not just the visual, etc.
Here's some examples from our recent event with TLC Pharmacy. I've added some information to help explain why TLC Pharmacy is a news story.
Nutritionist Jayne Justice, a life-long
advocate of health, nutrition and wellness, is dedicated to sharing the
benefits of nutritional health and wellness to women in the
Janne Kouri bought some products too. He's the owner of a California
Non-Profit Corporation called NextStep Fitness. The goal of NextStep
Fitness, Inc. is to create a fitness environment for individuals with
physical disabilities - where everyday fitness & wellness is
available and supported in a state-
of-the-art facility.
Here Mindy and I model all the beverages offered.
There's lots of great eco and spa products to peruse too.
Mindy and I enjoyed playing Susie Homemaker wearing the aprons also available for sale here.:)
Why Choose
TLC?
They are able to ship anywhere in
the United States including Alaska and Hawaii. They also accept most insurance plans and will work with you and your
insurance company to ensure the best care for you.
Juggling her work
and three kids, Annabell still manages to enjoy some of her favorite sports,
including surfing, snowboarding, SCUBA diving, and even completed her first
mini-triathalon last summer.
Mindy Oumi, Pharm. D., also graduated from University of Southern California School of Pharmacy in 1995 and is a member of Professional Compounding Centers of America (PCCA). Before joining Annabell at TLC, Mindy also completed a residency in Primary Care at the VA Outpatient Clinic and has worked at various institutions including Huntington Memorial Hospital, the USC/Norris Cancer Hospital and Cedars-Sinai Hospital Outpatient Cancer.
A native of Hawaii, Mindy’s relaxed personality doesn’t deter her from
also being active outside work. An accomplished
musician, Mindy plays the oboe and Engish horn for various community orchestras.
(Please note, I did not write the above formal copy for TLC Pharmacy. Tina, the happy woman handling the cash register, is actually TLC's in-house marketing representative. I am showcasing this information to give you a better idea of what they're all about and offer the medical and local community.)
Thanks for dropping by and taking the time to read this! Now drop by and visit TLC!:)
