The Joy Writer PR

Surfrider 25th Anniversary, Lewis Howes' mixer, LA Fashion Week, Losing My Religion, and more

By Joy A. Kennelly

Just in case you're interested in attending the Surfrider Foundation's 25th Anniversary this Friday, October 9 at the CA Science Center, please click this link for more information and to buy tickets.

Volunteers are still needed too. Should be an amazing night of music and "attractive people" per John C. Mayer's tweet. lol I'm looking forward to learning more about the organization. If you want to volunteer, contact Victoria aka Vickie McMurchie Community & Events Manager | Surfrider Foundation vmcmurchie (at) surfrider (dot) org |M: 760.224.0518 | O: 949.732.6426

Her logline is cute: "An evening to celebrate Surfrider Foundation's first 25 years. Come join the festivities www.surfrider.org/25th"

Moving right along.

Attended Lewis Howes' networking event last night and really enjoyed myself as usual. If you don't know who he is, Lewis is the author of LinkedWorking (www.LinkedWorkingBook.com) which "teaches you exactly what you need to do to generate success on LinkedIn."

He also runs webinars like this one: http://www.thelinkedinlifestyle.com/

Lewis' mixers draw such an eclectic group of professionals from Linkedin eager to network offline (attractive men ladies) it's always  interesting.

I enjoyed connecting people who had things in common after I knew who they were looking to meet and/or what they were representing. I wasn't able to stay long because I thought I needed to run to cover a fashion event for LA Fashion Week in Santa Monica.

Turns out my editor jumped the gun and the event isn't until Thursday! Oh well, now I know where I'm going which will make it simpler then. Too funny. Can you tell how eager we are for Fashion Week to begin?

I've covered the shows since 2006 since I have a degree in Fashion Merchandising and love seeing the latest fashions. I have worked with a lot of stylists, photographers and designers through my former PR & Marketing firm and pro bono work which makes it fun to attend since I always end up either bumping into someone I know, or making new friends.

If you want to see pictures from previous Fashion Week events, go to my personal blog: Pure, Unadulterated Joy and look at the photo albums along the side. I've attended shows for such designers as Louis Verdad, Kevan Hall, Sue Wong, Voom by Joy Han, and numerous others over the years.

Always a pleasure.

Can't wait to see what everyone has created for this season! I will be writing for www.LAFashionWeek.com and my own blog too. Did you know these facts about the Fashion Industry?

According to Mayor Villaragoisa's press conference yesterday, “Regionally, fashion is a $28 Billion dollar industry. Fashion is the 4th largest basic industry in the region.  More than 200,000 people are employed in work which involved designing, producing and selling. This includes our creative talent, designers, fashion stylists and retail sales persons.”

“53,000 Buyers and Exhibitors come to the LA Fashion District annually during Market Weeks and spend approximately $50 million every year at LA area hotels, restaurants and transportation. They come here because the talent and hard work of local designers has put the 90 blocks that comprise the LA Fashion District on the international fashion map.”

If you'd like to read more, please click Mayoral Announcement of DLAFW Emerging Designer Winners to link to the article on LA Fashion Week which has all the latest fashion week details.

Now I really must run. Just landed a part-time gig at a local church to tide me over till I find full-time work and need to continue training with the woman who is leaving. Never in a million years thought I'd work for a church, but I'm very happy to help them out with my organizational and social media marketing skills.

Plus, I love what they're doing to help the community and can't wait to start spreading the news! Oh, and if you're curious, I will be writing up a book review of Losing My Religion: How I Lost My Faith Reporting on Religion and Found Unexpected Peace soon.

Also, a review of an E-Book entitled Laid Off? Now What? I received on disc at last night's mixer from Author, Laura Dawn Lewis, who was in attendance. Should be interesting. She said many wealthy people are struggling to keep face in this economy among their peers and her book will teach all of us ways to cope and survive.

I'm sure we could all use a little of this advice about now.:)

Bye for now!

I'm teaching "Blogging: Whats the Story?" on October 27, 2009 at 9am for Women in Business

By Joy Kennelly

Since blogging is my passion and something I've done professionally for clients and for fun as a travel writer, when the opportunity was presented to share my knowledge with the group, Women in Business, I jumped at it.

Here's a link to my "Blogging: What's the Story?" seminar in case you'd like to join in since it's an online presentation which will be "attended" by women business owners all across the nation.

Love to have you! I'm having a lot of fun touching base with other blogging professionals to gather more information to share which I'm excited to implement as I gather too.

Here's what I'll be covering. If this goes well, may start offering it as an offline seminar too. We shall see. Thanks Jackie!

Ever wondered what the big deal about blogging is? How it can help your business? Increase your Search Engine Optimization and profile on Google and other search engines? This session will explain * what a blog is * what types of blogging platforms are available * how to get started blogging either personally or with a professional writer * the importance of linking when blogging and other tips of the trade to gain visibility, expert status, increase your reputation and business while developing a following with blogs as examples. Join professional Blogger/Marketing Specialist, Joy Kennelly, who has covered fashion, entertainment, architecture, lifestyle, new media and travel for over five years for clients such as the Los Angeles Convention & Visitors Bureau, The Shore Restaurant & Lounge, Long Beach Lobster Festival, and VOX DJs, among others. As a travel writer, she has covered four-star hotels, food & wine festivals, tech conferences, Hermosa Beach, Big Sur, and political events in DC at the Inauguration. Following the presentation, you will have the opportunity to network with other women in business who also attended the session. Think of it as a coffee break following a conference session that just broke - Network with others briefly before re-entering the session for final Q&A. Learn about a very relative and timely topic AND build your network with other women in business?! Now that's what I call a productive lunch meeting! The best part about this....its all from the comfort of your home or office! Register today for Blogging: What's the Story?! I look forward to having you there!

The Actor's Fund & Table Manners & Table Etiquette DVD by Paul Dreher

By Joy A. Kennelly

I was introduced to the benefits of The Actor's Fund earlier this summer and have enjoyed taking advantage of all the free career support offered with the professional staff, Joanne Webb and Michael Salerno.

What people may not always realize is that this organization is open to anyone in the entertainment field, not just actors, and has been around for 100 years.

I have enjoyed taking their career classes which include resume writing, advanced job search, interview techniques, and even an on-camera taped interview critique. It's by far the most sophisticated career resource/services I've had the privilege to experience.

And it's all free! I highly recommend those seeking entertainment or transition jobs to take advantage of this free service! All you need to do is attend an orientation on Monday afternoons at 5757 Wilshire in Los Angeles on the 4th floor from 1pm - 2:30pm and you're in.

Well worth the investment of time. Trust me.

I recently attended an Actor's Fund seminar yesterday with Tom Henschel who is an internationally recognized expert in the field of workplace communications and self-presentation.  As President of Essential Communications, a Los Angeles-based executive development firm, he has helped hundreds of senior leaders achieve The Look & Sound of Leadership™. 

This particular seminar was about presentation skills for somoene looking for work and very informative. I especially enjoyed the way Tom was able to engage the audience while keeping focused on teaching. Some speakers don't have that ability and his professionalism shone through. Plus, the information was very helpful.

I'd learned a lot of what he was discussing by virtue of the professional referral organization I was involved with in the recent past which trains you how to present yourself in 60 second and 30 second sound bites. However, I liked his explanation of how to explain the deeper levels of expertise you offer should you engage someone in a conversation beyond the simple, "What do you do?"

To gain that bit of knowledge was worth attending the seminar for that alone since I always discuss copy writing, online marketing and event planning as my three tier skill offerings. Now I understand how best to explain myself to those who ask on a deeper level and also how to redefine my current "elevator speech."

That's why I like attending seminars. Even when I think I might know what someone is going to talk about I always learn something new when attending with an open mind. Which is what I always do.:)

On another note, I'm moving forward with my networking event again and hope you'll save August 25th on your calendars. More details coming forthwith. I promise.

Speaking of learning, I finally had the time and focus to watch my new friend, Paul Dreher of the Beverly Hilton's instructional and self improvement DVD on Table Manners and Table Etiquette. (Abbreviated TMATE.)

For those unfamiliar with this beautiful hotel or the qualifications of Paul Dreher, Paul hosts the Golden Globes and numerous other high-end entertainment events in Beverly Hills as the Assistant Director of Catering, Beverly Hilton, for the past 20 plus years.

We met when he was awarded the BIZ Bash Hall of Fame award. When I met him later on-site for lunch, I was astounded at the amount of awards he has collected over the years. What a stunning hotel too! And what a gracious, humble, accomplished man.

Back to his Table Manners and Table Etiquette DVD. Here's publicity from the back cover: "Paul has taught TMATE classes for over five years for groups such as College Bound, YWCA, Job Corp, and Dean and Shannon Factor of Smashbox Cosmetics. Through his private test meals, he has taught 1000's of people his TMATE class including Firemen, Police Officesrs, and Socialites."

Watching it reminded me that I had taken a Business Etiquette class back in college and all the lessons came flashing back. Now do you see why I'm so polite? Just teasing, but seriously... I do know manners which is why sometimes other's lack is so appalling!

Paul has a very easy-to-understand style of teaching and the DVD was very well done. I highly recommend this to anyone who doesn't know which fork or knife to use in professional and/or formal dining situations. Also, simply to improve your basic manners in general if your parents weren't available to teach you proper etiquette, or you want to bone up your current skills.

Paul told me a lot of college students receive this DVD as presents for when they go away to college because it will help them professionally when they're dining with executives and others. It's a great gift!:)

That's all for now. Hope this has been informative.

The Joy Writer PR & Marketing updates - lots of good stuff happening

By Joy A. Kennelly

What I love about what I do is the constant variety.

Today I'm working from a Starbucks in Sugarland, TX while my client, Chef David Linville of The Shore Restaurant and Lounge, prepares his food to present during the Grand Food & Wine Affair's Grand Tasting later on this evening and the Bistro Brunch on Sunday morning.

The Grand Tasting is described on the website as "'the hottest ticket in town!' The Grand Tasting will feature wines from all over the world and delicious tastings from forty award-winning chefs including Chef David Linville.

In addition, celebrated New York Chef Laurent Tourondel of BLT Restaurant fame and Robin Miller, New York Times bestselling author and beloved Food Network star of 'Quick Fix Meals with Robin Miller' will be participating which should make for a fantastic evening.

We just returned from participating in the 31st Annual Scottsdale Culinary Festival this past weekend which was a lot of fun. I've uploaded pictures and highlights from that trip on my personal blog: www.thejoywriter.typepad.com if you're curious.

What I love about attending events as a guest, rather than a producer, is that you always pick up ideas on how to make whatever event you're going to be producing better by virtue of attending others.

For example, The Grand Food & Wine Affair organizer, Keri, has been excellent in providing detailed itineraries for each event Chef David is involved in, detailed information on where Chefs are to register, what photo ops are available, taking care of all travel and accommodations and paperwork including health permits and insurance (huge in the food world!), making sure that promotional information on Chef Dave is properly uploaded on the website, media relations, and connecting us to the proper chefs we've needed to connect to in a timely fashion once on-site.

It has allowed myself and Chef David the ability to relax and focus on what we need to focus on rather than  worry about any details we don't need to when there is so much simply involved in traveling to a place neither of us have ever visited before. (Is that a run-on sentence or what?:))

Makes you really appreciate all the hard work that goes on behind the scenes to make an event this large such a success. We should have more pictures to show of Chef David's involvement in the actual The Grand Food & Wine Affair this go round because everything is running very smoothly.

I'm also very happy to report that I'm publicizing Coach/Mentor, Lori Ketkar, CEO & founder of Stand Up Leadership. Lori has an amazing leadership event planned with two highly respected speakers, CAPT "Luke" Lukenbill and Juliane Gallina, in addition to Lori speaking herself, on Thursday, May 21, 2009 which I'm pasting info here for you to review:

More details on this event coming soon. Hurry and register because this event is going to sell out!

I love working with smart people because then they sharpen my skills and experience just by virtue of being around them.

Speaking of which, I just read the book, The Art of Influence, Persuading Others Begins with You by Chris Widener which is a quick and easy read. I highly recommend picking up.

"A fantastic little book that reminds us of the importance of integrity and attitude in leadership. A fresh and fun look at the subject of influence." (taken from the reviews on Amazon)
--Jeffrey Fox, New York Times bestselling author of How to Become CEO

I think that's all for now. Hope you enjoyed the read.

Now to get back to everything I've got spinning!:)

Often imitated, never duplicated...

By Joy A. Kennelly

What I love is seeing that there are simply no new ideas under the sun. Fortunately, I'm the one usually thinking ideas up first for clients and then enjoy watching other similar businesses emulate what we have proven successful later on.

For example, a little less than a year ago I created a Hospitality Appreciation Event under my South Bay Professional Connection banner to promote The Shore Restaurant and Lounge. Heard that term being bandying out lately by other restaurants? You heard it here first. Trust me.:)

Having worked briefly in the hospitality industry and understanding what was important to that demographic, we decided to launch our evening with networking and gift bags.

It was a great hit and hospitality professionals from all over Los Angeles participated.

We received a write up in the Los Angeles Business Journal from some of the pictures I sent out afterwards to the media.

That's the thing. There are event producers, there are publicists and there are photographers. Rarely do you find one company to do it all for you when it's my size business. And the best part is, you're not paying extra either.

Generally, when you produce an event as a client, people are not thinking about the story, only about producing the event. As an event producer, you might also not always think there's a news angle to your event, but you'd be surprised at what the media finds interesting when a veteran professional PR & Marketing person is attached.

We can make anything exciting, or interesting!:)

When I produce an event, not only do I consider the basic elements involved and what it's going to take to produce, I'm also trained to publicize and promote my events to the media through this blog, pitching the media, press releases, and long-standing personal relationships with media professionals.

That's what sets my events apart. It's also why I find it flattering when others copy something I've done in the past for other clients. I know that I will always be able to think of something else just as, or even more, creative because I'm an idea person.

I'm paid to create new ideas for my clients which is great fun and very rewarding to their bottom line. When I am creating an event I'm always thinking what is the story, why should the media find this of interest, how will I write it up and what pictures I need to take to best showcase the story visually.

When it's a bigger event like a festival or other large-scale event like I'm currently working on with Radio Disney and South Bay Woman Magazine for a local city, I may hire or work alongside another public relations firm or publicist.

However, I always oversee their efforts and work together as a team to make sure the stories I see while producing the event needed to gain the attention of the media are brought to their attention. I think holistically about the entire marketing effort, not just the PR, not just the marketing, not just the visual, etc.

Here's some examples from our recent event with TLC Pharmacy. I've added some information to help explain why TLC Pharmacy is a news story.

Nutritionist Jayne Justice, a life-long advocate of health, nutrition and wellness, is dedicated to sharing the benefits of nutritional health and wellness to women in the South Bay. To expand her knowledge of Holistic Nutrition, she travels bi-monthly to NYC to attend the Institute for Integrative Nutrition, the only school in the world to teach all dietary perspectives from traditional to modern and world-wide.

 

Janne Kouri bought some products too. He's the owner of a California Non-Profit Corporation called NextStep Fitness. The goal of NextStep Fitness, Inc. is to create a fitness environment for individuals with physical disabilities - where everyday fitness & wellness is available and supported in a state-
of-the-art facility.

Here Mindy and I model all the beverages offered.

There's lots of great eco and spa products to peruse too.

Mindy and I enjoyed playing Susie Homemaker wearing the aprons also available for sale here.:)

 

Why Choose TLC?

Customized medications can be a vital part of quality medical care.  Every patient is different and has different needs.  At TLC Pharmacy, they strive to work with your doctor or patient to meet those needs.  They’ve been in business for 7 years in the South Bay and have developed relationships with both local and out of state clients.

They are able to ship anywhere in the United States including Alaska and Hawaii.  They also accept most insurance plans and will work with you and your insurance company to ensure the best care for you.

 

 Annabell Kim, Pharm. D., is the owner of TLC Pharmacy.  She graduated from University of Southern California School of Pharmacy in 1995 and is a member of Professional Compounding Centers of America (PCCA).  Prior to opening TLC Pharmacy, Annabell completed a residency in Primary Care at the VA Outpatient Clinic and worked in a variety of pharmacy settings, including another compounding pharmacy, Kaiser Hospital, and Long Beach Memorial Hospital.  

Juggling her work and three kids, Annabell still manages to enjoy some of her favorite sports, including surfing, snowboarding, SCUBA diving, and even completed her first mini-triathalon last summer.

Mindy Oumi, Pharm. D., also graduated from University of Southern California School of Pharmacy in 1995 and is a member of Professional Compounding Centers of America (PCCA).  Before joining Annabell at TLC, Mindy also completed a residency in Primary Care at the VA Outpatient Clinic and has worked at various institutions including Huntington Memorial Hospital, the USC/Norris Cancer Hospital and Cedars-Sinai Hospital Outpatient Cancer. 

A native of Hawaii, Mindy’s relaxed personality doesn’t deter her from also being active outside work.  An accomplished musician, Mindy plays the oboe and Engish horn for various community orchestras.

 Together, the two bring integrity, expertise and thoughtfulness to TLC Pharmacy. 

(Please note, I did not write the above formal copy for TLC Pharmacy. Tina, the happy woman handling the cash register, is actually TLC's in-house marketing representative. I am showcasing this information to give you a better idea of what they're all about and offer the medical and local community.)

Thanks for dropping by and taking the time to read this! Now drop by and visit TLC!:)

Why you need to hire a marketing and graphic design specialist before going online

By Joy A. Kennelly

It feels really good to have time to write since last week was so over the top I could barely find time to catch my breath with everything going on.

Just thought I'd share some thoughts about marketing your business or self because there seems to be some confusion on what comes first when you're looking to create a brand or online presence - kind of a chicken or the egg question.

Just to give you some background on myself... I was nominated as a Who's Who in Technology back in early 2000 and have been involved with technology since the mid-90's. I have helped create 12 websites for clients and created five personal blogs for my self using Wordpress and Typepad.

I wrote navigational website copy for the Los Angeles Convention and Visitors Bureau's Photo Tour site which journalists around the world utilize to search for stock photos of Los Angeles. For many years I also wrote and pitched press releases for their new brand, LA Inc, promoting events, venues, what's new, future developments and conferences taking place in Los Angeles including Disney, Universal, LA Zoo, MOCA, LACMA, Our Lady of the Angels Cathedral, Staples Center, The Bridge and many others.

Last year I was hired to research, write and edit the Ralph's/LA Inc's "Getaway LA" multi-level integrated advertising campaign which featured 60 LA-based hotel promotions. I posted the promotion as a case study in my other blog - just Google a local national hotel and it should come up. Let me know if you don't find it and I'll send you a link.

I also produced an online festival called Media and Entertainment Festival (ME Fest) for Penton Media which is known for the following:

About Us

"Founded in 1886, Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. Penton's objective is to connect and enhance business communities, helping the customers we serve to grow through our market-leading media products and services.

The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 96 industry trade shows and conferences, and more than 500 information data products. Penton has 30 office locations and employs more than 1,600 editors, publishers, sales representatives, marketers, and other professionals.

Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors."

I was hired in the height of the hey day of the last technology boom to create an online festival which had never been done by their company before. As a result, I was paid really, really, really well and had a blast putting together a completely new, technically advanced film festival.

During the boom, I attended tons of technology networking events and made great friends I stay in touch with to this day and speak to them regularly about new media. When I have time, I attend and blog about conferences like OMMA (Online Media and Marketing Association) and Digital Hollywood to learn the latest and greatest in the digital realm.

I have over 1500 friends on MySpace and Facebook, am part of Linked In, and enjoy "Twittering" under my company name---look me up "The Joy Writer"and follow me. I have been consistently hired to create online marketing campaigns for numerous huge festivals due to the success of my online efforts which has drastically increased their online profile and ticket sales.

I live and breathe the internet and love the wide open marketing opportunities available to everyone. All this is to say, I know of what I speak when I discuss online marketing strategy and choosing what to do first or next when it comes to building your online presence.

Doesn't mean I always follow my own advice, but just consider it the same as when the cobbler's kids have no shoes - it's hardest to take care of your own marketing when it's what you do for clients and others all the time. I do try though!:)

Okay, now for what you really want to know about your online marketing strategy and how to proceed. I'm sharing this for free because so many people I've met recently seem to think that all they need to do is throw up a website just because everyone else has one and everything will be taken care of.

Not true. Not so fast bucko!:)

Your website is like having a brochure about your business online. Would you throw together a paper brochure and all the cost involved in something like that and hope it draws you business just because you made it? No again if you're wise.

Because so many new businesses invest all their money into their marketing materials, the biggest mistake they make is to forget about the actual need to have new clients to give their marketing materials to! Often times they go out of business before they even get out of the door because it cost too much just to create their materials.

When I first started out I didn't have designed letterhead and business cards, nothing except a website. However, after I had been in business a few years, only then did I pursue all the formal business materials. As an accomplished PR/Marketing specialist, I knew what I needed to promote my business online and chose that route because when I got started it was during the height of the internet boom and imperative to staying current.

The value of the short film website I built back then was because I used it as a brochure and marketing tool and knew the purpose of why I was building it. As a result, I had submissions from all over the world, was noted as a "Site to Watch" by Earthlink and was written up constantly by the entertainment media.

However, I would be dishonest if I didn't share that I supported my website with media relations which meant I wrote press releases announcing my filmmakers, my celebrity judges, my deadlines, and my winners and other special events I produced supporting my main festival and driving traffic back to my website.

I either did all the media relations myself or hired a publicist when I had the budget. I also coordinated the creation of the World Animation Celebration website and oversaw the public relations team for that festival as well. Back in the day, this was THE animation festival to be part of and I met ALL the animation studios which was very exciting and lots of fun.

I learned a lot from then Chair and Marketing Genius, Terry Thoren, nicknamed the "Titan of Toons" and recognized by the Los Angeles Times as "one of the most important figures in the marketing and promotion of independent animated films in the United States" back then.

I still consider him a friend and mentor to this day and am sure if I called to say hello, he would not only take my call he would amaze me with what he's currently working on! Extremely brilliant man. I love smart men and have been very fortunate in my career to work with many I respect and value in my life.

That's why before you pursue building a website please consider consulting with a branding/PR/Marketing specialist like myself, or my Art Director BNI associate, Juile Evidon of J. Evidon Design. I work with many other graphic designers and am only mentioning Julie because she and I work with very different types of industries (I work with travel, entertainment, lifestyle and architecture while she does health and beauty).

As a result, we don't compete.:)

She too has been in business for over 10 years and brings a depth and breadth to her art direction as well. I found her through Facebook and was so impressed with her expertise I invited her to join my BNI group which has been great.

Lately we've seen too many people just wildly jump into a website without giving thought to a corporate identity, a logo first and foremost, and coordinated visual and written materials prior to taking everything to the web.

I had one client who had over 20 years worth of artwork that she had never categorized or compiled into one place, had never written an artist statement, never given titles, prices or details to any of her years and years of artwork which took hours to create for her. These are the basics to having a fine art presence and required by galleries.

We worked together for a few months trying to bring order to the chaos and ultimately took her from a dog lover directory website where her artwork was showcased, because among other things she did dog portraits. This is a prime example of someone who jumped to the internet because someone told her she needed to be online and no consideration was given to how her other more sophisticated art work would be taken.

Her fine art simply was not showcased properly on this site at all because it was a site no serious art collector or gallery director would ever look to for consideration. We ultimately created a stunning website that completely showcases her work while using one of the free art sites which gave her a great online presence and visibility in the interim. (Many gallery's actually look to that site to find artists.)

Only then were we ready to actually pursue the media relations, marketing to galleries and other  aspects necessary to getting her artwork public exposure. Unfortunately, she ran out of money before we were able to really do something that would have gotten her the potential media recognition she desired.

I wish her well because now she actually has the tools necessary to move forward with her career. Only without my assistance. That's the thing, when you work with an expert you have to pay to achieve the proper online presence and it's not always inexpensive. However, you're investing in your future and the returns will come if you have the patience and endurance necessary to build your business.

I'm so sorry to break it to anyone thinking PR is guaranteed sales, coverage, or anything else. It just isn't. If you want gaurantees, buy advertising. There is definite value to online advertising, however what's so funny to me is that at the last OMMA conference I attended many of the advertising gurus were saying public relations really was the wave of the future and necessary.  Go figure!

It will be interesting to learn what the outcome is after this year's conference which is actually taking place today and tomorrow. I'll have to ask my friends for their feedback as I am not attending this year since I was too busy.

All this to say, before you pay a web designer to build a website for you, please consider consulting a PR & Marketing consultant like myself, or an Art Director like Julie to gain some valuable information necessary to make your leap from the bricks-n-mortar world to the beauty of the online world.

There are many free sites you can use to build a temporary online presence while you work on building all the visual and written materials you need to become a success offline AND online.

More later.