My Interview with Hollywood Talent Manager/"Queen of Hosting" Coach, Marki Costello

Announcing our @SXSWedu Creative Leadership - What it is and Why it Works panel w/@MichaelSB, @RichRedmond and The Joy Writer - VOTE!

By Joy A. Kennelly

I've been working behind-the-scenes with two of my favorite music experts, Michael Brandvold of Michael Brandvold Marketing, and Drummer, Rich Redmond of the award-winning Jason Aldean Band,211154_56760346946_1740338402_n to create an informative, interesting panel for the educational component of SXSW called SXSWEdu.

Here's the official blurb: "SXSWedu supports innovations in learning for education practitioners, industry leaders and policy makers who share a passion for modernizing learning from early childhood to higher education in both formal and informal environments. Join the SXSWedu community March 4-7 in Austin, Tx, for four days of compelling presentations and events."

After researching business books and trying to find leadership topics related to the creative fields, I created this panel because of the lack of information available. I felt my colleagues and I could add value to colleges, policy makers and institutions seeking diversity in business learning and leadership because entrepreneurship crosses all disciplines. 

Please vote for our panel here: < 

Our audience: Educators in Business, Music, and Liberal Arts, university professionals looking for unique speakers to come talk to their students, industry leaders, entrepreneurs and anyone interested in learning from experts in music marketing, promotion, branding, social media and creative leadership.

Focusing on music due to SXSW's overall emphasis on music, and my working on a book for musicians, I invited two of my book contributors, Michael and Rich, to participate because I liked the mix of rock-n-roll and country perspectives.

Here's our bios in case you're not familiar with our names and background:


Michael Brandvold is a freelance music industry consultant based in Northern California. He launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing, as well as, e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Dream Theater, Andy Gibson, Greg Kihn, Motley Crüe, Rod Stewart, Madonna,Ozzy Osbourne, Madonna and Britney Spears to name only a few.


Rich Redmond has toured/recorded/performed with  a 'who's who' of recording artists including Jason Aldean, Miranda Lambert, Lit, Ludacris, Luke Bryan, Eric Church, Keith Urban, Bryan Adams, Jewel, The Pointer Sisters, Rushlow, Pam Tillis, Gene Watson, Doc Walker, Deana Carter, Jedd Hughes, Trace Adkins, Hank Williams III, Mindy McCready, Robbie Nevil, The Stellas, and Doc Walker to name a few.

Currently the drumming powerhouse behind country superstar Jason Aldean, Rich plays to millions of fans per year and has appeared numerous times on such shows as American Idol, Ellen, The Late Show with David Letterman, The Tonight Show with Jay Leno, The Tonight Show with Conan O’Brien, The Late Show with Jimmie Fallon, Jimmy Kimmel Live, among others.

Rich recorded all the drums and percussion on Jason’s 5 records, selling millions of units and producing 11 #1 hits. Rich’s ‘song-friendly’ drumming style, infused with a true rock-n-roll spirit has led to these records being regarded as a unique voice in Nashville’s musical landscape.

Joy A. Kennelly is an Award-Winning Social Media Strategist, Producer, Personal Publicist and Founder of The Joy Writer. Using her expertise in social media on such platforms as Facebook, Twitter, Linkedin, Hootsuite, etc., she has successfully integrated and incorporated over one hundred additional regional online social networking sites into publicity for numerous clients.

Her marketing efforts have also successfully enhanced search engine optimization (SEO), increased attendance at events and developed business and media opportunities on behalf of clients in entertainment, travel, technology, and fashion, as well as, in promoting and supporting numerous political candidates and social causes. 

Joy has presented classes and produced seminars on social media at The Musicians Institute, American Cinematheque, and at conferences throughout the US.

Now that you know who we are, please vote to help us be selected:  < 

All the details are available once you click, but here they are again too:

Expert music industry professionals, Michael Brandvold of Michael Brandvold Marketing, and Rich Redmond, Drummer in the Award-Winning Jason Aldean Band, discuss strategy, creative leadership, branding, online marketing and secrets to success with moderator/ participant, Joy Kennelly of The Joy Writer.

With personal examples from their successful careers running creative businesses in the music industry, each panelist will share what being an entrepreneur has taught them and how they would pass that information on to future generations; how they learned how to lead a team of creatives; and how musicians use their creative leadership in bands. They will also discuss how they developed the out-of-the-box strategies that guide their careers and those they work with, and what they do to teach others those same skills.

Questions it will answer

How do creative people lead? What makes them successful? How do they appeal to a creative audience? What sets their style apart from traditional leadership styles? What do they do differently in branding, marketing and social media than other business professionals? 

Doesn't this sound cool?:) Wouldn't you want to learn what we will present? It's cool to see one of my goals moving forward which I hope you will support by voting.

Please vote here to help us be selected:  <

Thank you! Marki Costello interview and everything else coming up next!:) 



Looks like a great panel, Joy!!!

Joy Kennelly

Thanks Melinda! I'm really excited about the potential and encourage everyone to vote for us to make it a reality! These guys are phenomenal!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)