By Joy A. Kennelly
If you live in Hermosa Beach, please be aware tonight's City Council agenda meeting is one you should definitely consider attending to speak up on a variety of issues. It starts at 7pm, but you're welcome to come down later because the most important issues to the community will come up later in the agenda.
The transfer of the CUP = Conditional Use Permit which dictates the liquor license and hours for Il Boccacio, Los
Angeles' acclaimed multi-regional Authentic Italian Fine Gourmet Dining Restaurant, is under review and for those of you not familiar with the issues surrounding this, here's a quick review.
1. Il Boccacio recently transferred ownership to the owners of Sharkeez with hours that extend to 1:30am.
2. Tomorrow the Hermosa Chief of Police and Sharkeez owners will appear before the ABC (Alcohol Beverage Control) department to determine whether or not to maintain this 1:30am closing.
3. Other Hermosa Beach restaurants located Downtown, such as Dragon, The Shore, and Blue 32 had their hours reduced last year when their CUP's were reviewed. This has drastically affected their business and if I remember correctly, Blue 32 is now out of business. (Correct me if I'm wrong.)
In addition, Silvio's Brazilian BBQ Restaurant had their CUP hours were reduced when it transferred ownership.
4. Numerous Hermosa Beach restaurants when applying for their original CUP's, said they would be high-end, fine dining restaurants exactly as the owners of Sharkeez are claiming now.
However, the restaurants in question at that time - Patrick Malloy's, Dragon, The Shore, Blue 32, Dano's, Ibiza,and 705 were unable to maintain this type business and have evolved into bars over time. (Some more so than others, but definitely not fine dining like they originally said due to the pier pressure to appeal to the lowest common denominator.)
Despite my best PR & marketing efforts with The Shore for over a year to bring a high-end clientele to their restaurant, they were going under due to their shortened hours and people not wanting to come to Hermosa Beach for a fine dining experience.
Now that they've gone back to more of a bar environment since we're no longer working together and their fine dining Chef has moved on, they appear to be doing ok.
Bars succeed in Hermosa Beach. Fine dining does not unfortunately.
Even a local business owner, when asked by a visitor recently for a nice place to dine recommended his guests go to Manhattan Beach rather than stay in Hermosa.
Hermosa Beach is not known for fine dining and as a result, the risk in allowing the CUP to transfer the 1:30am closing is simply business as usual.
This is not what Hermosa Beach needs right now.
If the new City Council wants to send a message to business owners that they are concerned about the long-term growth of Hermosa Beach Pier Plaza AND in the spirit of fairness to other businesses who had their CUP's reduced AND not show favoritism to a business who recently had a stabbing in front of their other restaurant, then they should support Chief Savelli's proposal and reduce the hours of Il Boccacio's on the CUP transfer.
Yes, crime has been down, but so has the economy. Once the economy picks up then there's the very valid concern of crime returning. I remember hearing that someone who was arrested awhile back had been released from jail that same day and made a direct path to Hermosa Beach to celebrate. Crime is down to the efforts of the police and either the City Council trusts his judgments and advice, or they're going to be responsible for the results of their actions should he prove correct.
Otherwise, within a few years expect another Sharkeez-style restaurant to pop up on Pier Plaza. Even Boogaloo who recently changed hands has become a bar and lost a lot of it's blues charm which used to draw a more balanced crowd of all ages to the Downtown area.
Your voice does make a difference. Get off the couch and come down to voice your opinion or accept the consequences.
To wrap up because this meeting starts in less than an hour, in light of the $22,000 budget for PR services of Fiona Hutton & Associates up for approval tonight, I thought you might enjoy reading a letter sent in by a local resident.
Click here to read this short, to-the-point letter which points out very valid concerns of costs and city needs better served.
I would like to recommend to the City Council that the search and hiring of potential PR firms in the future be done more openly and with public input since it's their tax dollars paying for these services.
Now if you'll excuse me, I need to get down to City Hall. The address is: 1315 Valley Drive, Hermosa Beach, CA 90254 if you care to join me.
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